Netscape Launches the My Netscape Network, Empowers Web Publishers to Create
Channels for Popular My Netscape Personalized Internet Start Page
MOUNTAIN VIEW, Calif., March 15 /PRNewswire/ -- Netscape Communications
Corporation (Nasdaq: NSCP) today announced the launch of the My Netscape
Network that will allow Web publishers to create their own custom "channel"
for Netscape's popular My Netscape personalized Internet start page service.
The My Netscape Network is available on the Netscape Netcenter portal and, as
part of the My Netscape service, enables consumers to create highly customized
Internet start pages with their choice of Internet content. By participating
in the My Netscape Network, Web publishers can expand their online audience to
include the growing network of millions of My Netscape users and increase
repeat traffic to their Web sites.
The first companies to join the My Netscape Network include Garden.Com at
http://www.garden.com, JavaWorld at http://www.javaworld.com, Red Herring at
http://www.redherring.com, Lanier Travel Guides at http://www.travelguides.com, Linux Today
at http://www.linuxtoday.com, MacCentral at http://www.maccentral.com, Salon at
http://www.salonmagazine.com and more will be available through the My Netscape
channel finder. These companies represent a growing list of hundreds to
thousands of My Netscape Network channels that will be easily accessible from
the Netscape Open Directory, where a user can search for a Web site and simply
click to add it to their My Netscape personalized Internet start page.
"The My Netscape Network is the Web's first open portal service that
empowers consumers to view all the Internet content they want in one
convenient location on the Web all through My Netscape," said Mike Homer,
executive vice president and general manager of Netscape's Netcenter division.
"Whether it's a free personal email account and business news from Netscape or
gardening information and a favorite movie site, with My Netscape all the
information you need is right at your fingertips."
The My Netscape Network employs the same open partner model pioneered by
the Netscape Open Directory which, in less than a year since its creation, has
become one of the fastest growing Internet directories in the world today. In
the same way the Netscape Open Directory unleashes the knowledge and
creativity of "volunteer editors," the My Netscape Network will empower anyone
to leverage Netscape's personalization technology to stay in touch with their
customers.
The My Netscape Network is built on the RDF Site Summary format (RSS).
RSS is a new, open file format that enables the exchange of content summaries
and e-commerce data between Web sites. By joining the My Netscape Network,
publishers can use RSS to create their own My Netscape channel. This channel
can then be used by the publisher to deliver frequently updated content to the
fast-growing My Netscape audience. Publishers interested in joining the My
Netscape Network can visit my.netscape.com/publish for details on adding their
site content to My Netscape.
Netscape Netcenter is Netscape's leading portal site which provides users
with a home base on the Internet. From Netcenter, users can navigate the
Internet, access a broad range of consumer and business content and services
and communicate with others online. The site includes eighteen content
channels, a set of leading-edge services including the new Netscape-branded
Search, Netscape Contact, Netscape SmartUpdate, Software Download, Member
Directory, My Netscape personalization service and WebMail.
Netscape Communications Corporation is a leading provider of software and
services for businesses that want to transform the way they create and keep
customers in the emerging Net Economy. The company offers a full line of
enterprise software solutions, professional services, and a leading Internet
portal to help companies build, buy, or outsource Internet applications that
drive revenue growth, build customer loyalty, and create new levels of
business efficiency. Traded on Nasdaq under the symbol NSCP, Netscape
Communications Corporation is based in Mountain View, California.
Additional information on Netscape Communications Corporation is available
on the Internet at http://home.netscape.com, by sending email to
info@netscape.com, or by calling corporate sales at 650-937-2555.
NOTE: Netscape, Netscape Navigator, Netscape Certificate Server, Netscape
ONE, SuiteSpot and the Netscape N and Ship's Wheel logos are registered
trademarks of Netscape Communications Corporation in the United States and
other countries. Other Netscape logos, product names, and service names are
also trademarks of Netscape Communications Corporation, which may be
registered in other countries. Other product and brand names are trademarks
of their respective owners.
SOURCE Netscape Communications Corporation
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CONTACT:
Nathan Tyler of Netscape, 650-937-4927, or
tyler@netscape.com
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