Live Idol Videos and Live Idol Tones Now Available on your AT&T Mobile
Phone
ATLANTA, March 15 /PRNewswire/ -- More than 29.4 million viewers tuned
in to FOX on Tuesday night to watch the performances of the Top 12 AMERICAN
IDOL contestants. While it's way too early to know who will win it all, no
doubt most fans already have their favorites. AT&T wireless customers can
now relive their favorite AMERICAN IDOL performances over and over again
with Live Idol Videos and Live Idol Tones directly from their wireless
phones.
"One of the reasons AMERICAN IDOL continues to be the number one show
on television is because it allows fans to be a part of the 'Idol'
experience in a meaningful way," said John Burbank, vice president,
marketing, AT&T. "The availability of Live Idol Videos and Live Idol Tones
are two unique ways, beyond voting, that allow our wireless customers to
show their support for their favorite AMERICAN IDOL contestants." Live Idol
Videos
What's the next best thing to having your favorite AMERICAN IDOL
perform live in front of you? How about having a video clip of your
favorite AMERICAN IDOL performing live where you can view it virtually
whenever and wherever you want. Each week, until the end of the season, the
Cingular Video library will feature Live Idol Videos - video clips cut
directly from actual performances of the remaining contestants subject to
music clearances. To watch these performance clips, each of which is
approximately two minutes in length, consumers simply need to have a 3G
phone, such as the Cingular SYNC from Samsung or the Samsung Blackjack, and
sign up for the $19.99 MEdia MAX Bundle, which includes unlimited Cingular
Video. In addition to videos of the Top 12 contestants' performances, the
Cingular Video library also features clips from this season's outrageous
auditions.
Live Idol Tones
What better way to tell the world you've got a favorite Idol then to
let your phone say it for you? Introduced for the first time last season,
Live Idol Tones are ringtones and Answer Tones(TM) of the contestants' live
performances. To make it easy for customers to purchase a tone of their
favorite Idol's performance each week, AT&T allows customers to reserve
songs the night they are performed for purchase the following day.
Overnight, the performance songs are created as Live Idol Tone ringtones
and Answer Tones. The next day the customer receives a text message on
their phone to purchase and download their reserved selection subject to
music clearances.
Live Idol Tones are available nationwide for $2.49 per ringtone. AT&T
provides three easy ways for customers to purchase Live Idol ringtones:
1. Text "IDOL" to 8008 for a direct link to the latest finalist Live Idol
Tones
2. Go to MEdia Mall on your AT&T phone, choose Shop Tones, and then
AMERICAN IDOL
3. Go online to http://www.cingular.com/americanidol
The charge for each Live Idol Tone Answer Tone purchase is $1.99, in
addition to a monthly service charge of $0.99. For more information on
Answer Tones, visit http://www.cingularanswertones.com .
As the weeks progress, customers will also be able to browse and buy
Live Idol Tones from past performances for this season.
For more information on Live Idol Videos or Live Idol Tones, visit
http://www.cingular.com/idol .
Find More Information Online:
Related News:
Cingular Is Now the New AT&T
http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=23308
AT&T Invites Wireless Customers to Pick Up Their Cell Phones and
Exercise Their Right to Vote for the Next "American Idol"
http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=2342
5
AT&T's Wireless Unit Kicks Off New Season of 'American Idol' With
Mobile Clips From Some of the Most Outrageous and Hilarious Auditions
http://cingular.mediaroom.com/index.php?s=press_releases&item=1837
Web Site Links:
Cingular "American Idol" Promotion Site
http://www.cingularsource.com/entertainment/idol/
Cingular Web Site
http://www.cingular.com
AT&T Web Site
http://www.att.com/gen/landing-pages?pid=3308
American Idol Web Site
http://www.americanidol.com/
Note: This AT&T release and other news announcements are available as
part of an RSS feed at http://www.att.com/rss.
About AT&T
AT&T Inc. is a premier communications holding company in the United
States and around the world, with operating subsidiaries providing services
under the AT&T brand. AT&T is the recognized world leader in providing
IP-based communications services to businesses and the U.S. leader in
providing wireless, high speed Internet access, local and long distance
voice, and directory publishing and advertising through its Yellow Pages
and YELLOWPAGES.COM organizations. As part of its three-screen integration
strategy, AT&T is expanding video entertainment offerings to include such
next-generation television services as AT&T U-verse(SM) TV. Additional
information about AT&T Inc. and the products and services provided by AT&T
subsidiaries and affiliates is available at http://www.att.com.
AT&T is a registered trademark of AT&T Knowledge Ventures. Subsidiaries
and affiliates of AT&T Inc. provide products and services under the AT&T
brand.
About FremantleMedia Licensing Worldwide, Americas:
FremantleMedia Licensing Worldwide, Americas (FLW, Americas) is the
licensing arm of FremantleMedia for North and South America. FremantleMedia
one of the largest international creators and producers of program brands
in the world, with leading prime time drama, serial drama, entertainment
and factual entertainment programming in over 40 territories. FLW, Americas
exploits FremantleMedia's many strong brands, including the award winning,
American Idol, the world's longest running gameshow The Price Is Right, the
ever-popular Family Feud, and other classic gameshows, across multiple off-
screen platforms including merchandising campaigns, live events,
sponsorship, interactive and wireless support, home entertainment and music
publishing. FLW, Americas is also responsible for additional business
diversification initiatives including Atomic Wedgie, a pioneering wireless
channel delivering original made-for-mobile video content on demand.
FLW, Americas is part of FremantleMedia North America (FMNA).
FremantleMedia North America (FMNA) is a division of global media giant
FremantleMedia, one of the largest international creators and producers of
program brands in the world. Based in Burbank, California, FMNA currently
produces some of the most innovative and highest-rated entertainment on
television, including Emmy-nominated musical/reality phenomenon "American
Idol" for Fox, "America's Got Talent" for NBC, "American Inventor" for ABC,
"The Janet Dickinson Modeling Agency" for Oxygen, "Property Ladder" for
TLC, the daily syndicated "Family Feud," and the longest-running game show
in television history, "The Price Is Right" for CBS.
FremantleMedia is the production arm of the RTL Group, Europe's largest
television and radio broadcast company. With interests in 34 television
channels and 30 radio stations in 11 countries, RTL Group is a division of
leading integrated media and entertainment company, Bertelsmann AG.
About American Idol:
Twenty-two-time Emmy-nominated AMERICAN IDOL is created and executive-
produced by Simon Fuller, founder of 19 Entertainment; and
executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North
America, Inc.; Nigel Lythgoe, President, 19 Television; and Ken Warwick,
Executive Producer, FremantleMedia North America, Inc.
About 19 Entertainment:
19 Entertainment, Ltd., a wholly-owned subsidiary of CKX, Inc. (NASDAQ:
CKXE), was founded by Simon Fuller 21 years ago and acquired by CKX in
March 2005. The company is recognized as a leading creator, provider and
promoter of globally successful, music-based entertainment, or
"Entertainment Brands."
Simon Fuller, who serves as Chief Executive Officer of 19
Entertainment, is the creator of AMERICAN IDOL in the United States, "Pop
Idol" in the UK, as well as versions of the IDOL format in more than 30
countries around the world. Fuller is also the co-creator of SO YOU THINK
YOU CAN DANCE, which aired in the U.S. on FOX during summer 2005 and was
the top-rated television show in its time slot.
Fuller has made music history in the UK and the U.S.A., producing a
stream of No.1 hits and managing multi-platinum-selling acts. Fuller
recently became the world's most successful manager - breaking a record set
by the Beatles' manager Brian Epstein in the 1960s - when three of his
artists occupied the No. 1, No. 2 and No. 3 positions on the U.S. single
chart as well as the No. 1 position on the album chart.
19 Entertainment has been involved in the creation of 109 No. 1 singles
and 87 No. 1 albums in the UK alone, with an impressive tally of 296 Top-40
albums and 465 Top-40 singles.
SOURCE Cingular Wireless, now part of the new AT&T
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Related links:
http://www.cingular.com/americanidol
http://www.cingular.com/idol http://www.cingular.com
http://www.cingularanswertones.com
CONTACT:
Jennifer Bowcock of Cingular Wireless, now
part of the new AT&T, +1-404-236-6319, or wireless:
+1-404-213-1204
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