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APC Enters Enterprise Software Market for IT Physical Infrastructure Management

   Company Unveils New InfraStruXure(R) Central v4.0 that Integrates Data
  Design, Monitoring and Management Applications for Unmatched Performance
                                and Control

    HANNOVER, Germany, March 15 /PRNewswire/ -- CeBIT/APC Stand C37, Hall
15 -- APC today unveiled its plans to focus on delivering high value
enterprise software solutions for efficient management of company-wide IT
physical infrastructure including floor space, power, cooling, cabling and
threat protection. In support of its enterprise software strategy APC also
unveiled InfraStruXure Central v4.0, a redesigned platform for the
integration and deployment of intelligent enterprise management
applications. InfraStruXure Central lowers support costs and prevents
downtime through rapid problem resolution of physical and environmental
issues.
    "These new tools are an essential element of building an Efficient
Enterprise(TM)," said Dr. Phil London, APC's vice president of Software and
Management Solutions. "The data center of the future must be fully
integrated, fully managed and fully scalable. These are mandatory
principles from concept to commissioning, from operation to obsolescence."
    Building on years of investment in software for APC's line of
PowerChute(R) UPS control solutions, intelligent product configurators and
complex data center design tools, APC is developing an integrated suite of
applications that allow IT and data center professionals to manage the
entire lifecycle of their physical infrastructure. The unique architecture
combines the outputs from an automated data center design application with
real-time monitoring and measuring applications and, also, with ITIL
service management applications to deliver previously unavailable
integration and effectiveness in IT physical infrastructure management.
    InfraStruXure Central v4.0 is a critical element in managing today's IT
physical infrastructure. Its base configuration includes device management,
alerting and reporting. The system easily scales from simple wiring closet
monitoring to full enterprise management of data centers and remote
facilities. InfraStruXure Central v4.0 supports most IT devices regardless
of manufacturer. Additional applications can easily be enabled to provide
centralized environmental monitoring, video surveillance, rack and data
center access control, and ITIL-based Capacity and Change Management. The
system includes preloaded software on a high performance appliance designed
for high reliability, serviceability and expandability. A suite of models
fits any IT environment.
    "InfraStruXure Central v4.0 gives us a new level of visibility and
control," said Bill Hodges, director of data center operations at Sisters
of Mercy Health System in Chesterfield, Missouri. "Information systems
infrastructure is a critical element in our ability to deliver the highest
quality health care. InfraStruXure Central provides both the monitoring
tool and the management reporting required to maintain the infrastructure
foundation of our environment. With APC's InfraStruXure Central we have the
ability to establish and define our event alerting structure that includes
threshold setting, escalation intervals and crisis event reactionary time
allowing us to proactively resolve areas of risk or address interruptions
before they become service outages."
    Today's InfraStruXure Central announcement marks the first of many new
APC products planned to address the challenges created by increased power
costs, heat produced by high density server architectures, greater uptime
requirements and the need for more agile delivery of new services by IT
departments.
    "With InfraStruXure Central as the core platform, we have a great base
on which to continue to build," said London. "We are delivering the
industry's first closed loop system. You can only eliminate inaccuracies by
combining design, operation and management. APC is now well-positioned to
manage the entire physical layer of a data center through its lifecycle,
seamlessly."
    Not only are devices monitored and capacities measured within the IT
physical infrastructure, but by integrating data from APC's design tools,
IT managers can compare what is actually happening to what is supposed to
happen. This design and operations data can then be fed to a new capacity
management application. Capacity Manager helps eliminate the guesswork of
where to place that next server with respect to power, cooling, floor and
rack space. Stranded power and cooling capacity is eliminated and space is
utilized to its highest efficiency. The new change management application
allows easy management and tracking of the workflow and movement of IT
equipment. All information from the change and capacity management
applications is fed back to the database creating a closed loop system
which ensures an updated, accurate model.
    APC's InfraStruXure Designer, the result of more than 100 man years of
development, provides the design data in the new solution. A sophisticated
software system, InfraStruXure Designer provides the most efficient data
center layout incorporating power and cooling, as well as floor and rack
space. Its intelligence enables a design to incorporate redundancy, model
the loads of thousands of different IT devices and even generate 3D visual
renderings. The use of advanced power capacity and computational fluid
dynamic (CFD) modeling ensures the physical infrastructure design avoids
costly over-sizing, while providing the flexibility of a scalable
infrastructure to meet the current and future needs of IT department's
servers, storage and networking IT equipment.
    "With today's high density computing, everything has become extremely
complex," added London. "It is now clear that the days of managing the data
center by hand are over."
    InfraStruXure Central v4.0 is available worldwide and starts with an
estimated resale price of less than $10,000. InfraStruXure Designer is
currently available worldwide as a no charge service. For more information
about InfraStruXure Central v4.0 and APC's other products, please visit
http://www.apc.com or call 800-877-4080.
    About APC
    APC, a leading provider of global, end-to-end solutions for real-time
infrastructure, recently combined with MGE UPS SYSTEMS to form the Critical
Power and Cooling Services business unit of Schneider Electric. Founded in
1981, APC's comprehensive products and services for home and corporate
environments improve the availability, manageability and performance of
sensitive electronic, network, communication and industrial equipment of
all sizes. APC offers a wide variety of products for physical
infrastructure including InfraStruXure(R), its revolutionary architecture
for on-demand data centers, as well as physical threat management products
through the company's NetBotz(R) division. These products and services help
companies increase the availability and reliability of their IT systems.
For more information on APC or MGE, please visit http://www.APC-MGE.com. All
trademarks are the property of their owners.


SOURCE APC




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    CONTACT:
    Chet Lasell, public relations director-North
    America of APC, +1-800-788-2208 ext. 2693, chet.lasell@apcc.com