ANN ARBOR, Mich., March 16 /PRNewswire/ -- Companies and organizations now
may receive professional news release writing for a one-time fee from
PR Services, Inc.'s new Online Press Release Factory at
http://www.prservices.com, the company announced today.
PR Services, Inc. will offer clients electronic distribution of the news
releases through PR Newswire, the world's leading distributor of electronic
news releases to the media and financial community. The Online Press Release
Factory will focus much of its news release writing on the burgeoning
high-technology business, especially in Michigan through Computer Directory
Service (CDS), http://www.computer-directory.com, of Ann Arbor.
Many of these high-tech companies are not yet represented by agencies, but
need to distribute information to the public, according to PR Services
President Ron Hingst, who announced the new service with Trevor Loe,
PR Newswire Detroit's high-technology account executive, and Don Rau,
president of Computer Directory Service.
"Through our web site, we have bundled the service of news release writing
and distribution for companies and organizations around the world," Hingst
said. "We are offering the Online Press Release Factory to businesses in all
industries. However, through Computer Directory Service, we will focus on the
exploding high-tech business in Michigan. There is a definite need for these
firms to communicate complex information in everyday language. This service
is ideal for small companies, or high-tech organizations that may not want to
retain more extensive services of a public relations firm yet."
Computer Directory Service, an Internet directory of high-tech companies
in Michigan, will offer its members a discount on news releases created
through the Online Press Release Factory. CDS needed a simple and
cost-effective method for its members to generate and distribute their news
stories to traditional media and to the Internet, according to Rau.
"We strongly believe that this new service, coupled with PR Newswire and
our website, will benefit the Michigan technology community as a whole," he
said. "Most technology companies are short-staffed and have not yet developed
a relationship with either an advertising agency or public relations firm. We
are helping our members fill this void."
PRN is the recommended distribution provider because it offers powerful
means of disseminating news releases to the world and serves more than
33,000 members worldwide, including public relations and investor relations
agencies and two-thirds of Fortune 500 companies.
Companies using the Online Press Release Factory may select news release
format options that fit their needs, including new product releases, new
employee or promotion releases, earnings announcements, crisis or issues
management and anniversary or milestone releases. Once information to
customize the release is e-mailed to the factory, professional writers and
editors craft the release and return it with recommendations on which
distribution the company should select from the many options available from
PRN.
In addition to the national or local wire distribution selected, releases
from PRN's high-technology members are posted to NEWSdesk International, its
Internet-based news retrieval and tracking system that allows companies to
measure results of PR activities. The releases also are sent to scores of
premier online databases, web sites and trading sites.
"Online services are becoming commonplace in many industries," Hingst
said. "The Online Press Release Factory is an ideal service for franchisers
to offer their franchisees, or professional associations to offer their
members."
PR Newswire, http://www.prnewswire.com, is the world leader in the
electronic distribution of news releases to the media and financial community,
having founded the industry 45 years ago. With 29 bureaus across the United
States, five overseas bureaus and its vast network of wire, fax, e-mail and
Internet delivery, PRN serves the news release needs of public relations and
investor relations professionals worldwide.
Headquartered in Ann Arbor, PR Services, Inc. was formed in 1990 by Hingst
and Sam Fine, chief executive officer. The firm provides public relations and
marketing communications services to a variety of clients in community
banking, franchising, high technology, health care, auto industry and
motorsports.
SOURCE PR Newswire
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Related links:
http://www.prnewswire.com
http://www.computer-directory.com
http://www.prservices.com
CONTACT:
Sharon Kimble, PR Service's Associate Account
Executive, 734-662-5544; or Renu K. Aldrich, PR Newswire's PR
manager, 212-282-1929, or pager, 800-503-2654, or
Renu_Aldrich@prnewswire.com
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