ANN ARBOR, Mich., March 16 /PRNewswire/ -- Computer Directory Service, an
Internet gateway for the technology industry in Michigan, will offer its
members online news release writing through PR Services, Inc.'s new Online
Press Release Factory, the companies announced today.
Computer Directory Service (CDS), http://www.computer-directory.com will
offer its "bronze," "silver" and "gold" members the writing of one free news
release as a special promotion for the next 90 days through the Online Press
Release Factory, http://www.prservices.com. CDS and PR Services recommend
distribution through PR Newswire because of its powerful Internet
capabilities. Don Rau, president of CDS, and Ron Hingst, president of PR
Services, made the joint announcement.
"Through our web site, we have bundled the service of news release writing
and distribution. We are now making it available to companies and
organizations around the world," Hingst said. "The high-tech business in
Michigan is exploding, and there is a definite need for these firms to
communicate complex information in everyday language. This service is ideal
for small companies, or high-tech organizations that may not want to retain
more extensive services of a public relations firm yet."
CDS needed a simple and cost-effective method for its members to generate
and distribute their news stories to traditional media and to the Internet,
according to Rau.
"We are very pleased to be part of this new service. We strongly believe
that this new service, coupled with PR Newswire and our website, will benefit
the Michigan technology community as a whole," he said. "Most technology
companies are short-staffed and have not yet developed a relationship with
either an advertising agency or public relations firm. We are helping our
members fill this void. CDS can now offer its members the complete life cycle
of their news stories: generation, distribution and publication."
PRN is the recommended distribution provider because it offers powerful
means of disseminating news releases to the world and serves more than
33,000 members worldwide, including public relations and investor relations
agencies and two-thirds of Fortune 500 companies.
Companies using the Online Press Release Factory may select release format
options that fit their needs, including new product releases, new employee or
promotion releases, earnings announcements, crisis or issues management and
anniversary or milestone releases. Once information to customize the release
is e-mailed to the factory, professional writers and editors craft the release
and return it with recommendations on which distribution the company should
select from the many options available from PRN.
In addition to the national or local wire distribution selected, releases
from PRN's high-technology members are posted to NEWSdesk International, its
Internet-based news retrieval and tracking system that allows companies to
measure results of PR activities. The releases also are sent to scores of
premier online databases, web sites and trading sites.
"News releases from PR Newswire's high-technology members are distributed
to the geographical wire of their choice and to the most comprehensive
Internet distribution available, including CDS as a technology partner in
Michigan," said Trevor Loe, PRN Detroit's high-technology account executive.
"Also, we now have a powerful public relations tool in NEWSdesk International,
which we purchased late last year. This online tracking and reporting
information service provides high-technology news releases to thousands of
journalists and feedback on that access to the company."
PRN, http://www.prnewswire.com, serves the news release needs of public
relations and investor relations professionals worldwide with 29 bureaus
across the United States, five overseas bureaus, an exclusive partnership with
Canada NewsWire and its vast network of wire, fax, e-mail and Internet
delivery.
CDS is a starting point for information on the technology industry in
Michigan. On its web site, CDS provides regional technology news, detailed
directory listings, and a calendar of technology events. Headquartered in
Ann Arbor, CDS promotes the technology industry in Michigan and markets it to
a national audience.
Also headquartered in Ann Arbor, PR Services, Inc. was formed in 1990 by
Hingst and Sam Fine, chief executive officer. The firm provides public
relations and marketing communications services to a variety of clients in
community banking, franchising, high technology, health care, auto industry
and motorsports.
SOURCE PR Newswire
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Related links:
http://www.prnewswire.com
http://www.computer-directory.com
http://www.prservices.com
CONTACT:
Sharon Kimble, Associate Account Executive of
PR Services, 734-662-5544; or Don Rau, president of CDS,
734-327-4140, or drau@computer-directory.com; or Renu K. Aldrich,
PR manager of PR Newswire, 212-282-1929, or pager, 800-503-2654,
or Renu_Aldrich@prnewswire.com
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