ST. PETERSBURG, Fla., March 16 /PRNewswire-FirstCall/ -- Catalina
Marketing Corporation (NYSE: POS) today announced the appointment of L. Dick
Buell, 53, as chief executive officer and member of the company's board of
directors.
(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040316/FLTU037 )
Dick Buell has more than 22 years of experience in the consumer packaged
goods industry with a significant focus on executive management, strategic
development and marketing. His background includes experience as chief
operating officer of Foodbrands America, Inc. and chief executive officer of
Griffith Laboratories, Inc., as well as executive marketing and strategy
positions at Kraft Inc. Earlier, Mr. Buell gained a strong foundation in
strategic management at McKinsey & Company.
During his ten years as chief executive officer at Griffith Laboratories,
Inc., a global food ingredient company, Mr. Buell demonstrated consistent
success in achieving profitable revenue growth. At Foodbrands America Inc., a
division of Tyson Foods, he served as the president and chief operating
officer of the operating divisions. Additionally, Mr. Buell led and directed
the marketing activities for all of the grocery product groups as vice
president of marketing and vice president of strategy and development at Kraft
Inc.
"Catalina Marketing's board of directors has been searching for a
candidate with significant prior experience as a chief executive officer and
who also has marketing experience in the consumer packaged goods industry. We
are delighted Dick has the business and industry experience we have been
seeking. We are pleased to welcome him now to lead this company," said
Frederick Beinecke, chairman of the board of Catalina Marketing Corporation.
Mr. Buell succeeds Michael O'Brien, one of the company's founders and a
former chairman and chief executive officer of the company, who has served as
interim chief executive officer since November. Mr. O'Brien will remain
available to the company as a consultant.
"I want to thank Mike O'Brien for filling the position of interim chief
executive officer for the past several months. We greatly appreciate the
leadership and direction he has provided during this difficult time,"
continued Mr. Beinecke.
Mr. Buell's appointment as chief executive officer and director is
effective immediately.
Mr. Buell said, "Catalina Marketing was established on entrepreneurial,
forward-thinking principles which it still personifies today as the leader in
behavior-based marketing. I look forward to working with the senior management
team to build on this solid foundation."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with dynamic consumer access. This combination
of insight and access provides marketers with the ability to execute behavior-
based marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Catalina Marketing offers an array of
behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, are
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers for the issuance
of certain product coupons and other promotions, the effect of economic and
competitive conditions and seasonal variations, actual promotional activities
and programs with the company's customers, the pace of installation of the
company's store network, the policies and programs of the company's retail
partners, the success of new services and businesses and the pace of their
implementation, and the company's ability to maintain favorable client
relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20040316/FLTU037 AP
PhotoExpress Network: PRN10 PRN Photo Desk,
photodesk@prnewswire.com
CONTACT:
Investors, Christopher W. Wolf, Executive
Vice President and Chief Financial Officer, +1-727-579-5218, or
Joanne Freiberger, Vice President, Finance, +1-727-579-5116, or
Media, Susan Gear, Executive Director, Marketing, +1-727-579-5452
, all of Catalina Marketing
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