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E*TRADE FINANCIAL Corporation Reports Monthly Business Metrics for February 2005

     * Retail DARTs increased 0.9 percent from January, Professional DARTs
       decreased 17.5 percent and Total DARTs decreased 6.0 percent

     * Average margin debt balances decreased 0.5 percent, or by $11 million,
       to $2.23 billion

     * Total retail assets and deposits in customer accounts increased 2.0
       percent to $97.1 billion

     * Gross new accounts totaled 55,028

    NEW YORK, March 16 /PRNewswire-FirstCall/ -- E*TRADE FINANCIAL Corporation
(NYSE: ET) today released its Monthly Activity Report for February.  The
Company reported monthly Retail Daily Average Revenue Trades (DARTs) of 90,200
and Professional DARTs of 44,800 for Total DARTs of 135,000.  Average margin
debt balances decreased 0.5 percent sequentially to $2.23 billion, and month-
end margin debt balances increased 3.3 percent to $2.32 billion.  Total retail
assets and deposits in customer accounts increased 2.0 percent month-over-
month, driven by a 2.4 percent increase in client assets in trading/investing
accounts.
    "In February we made enhancements to our customer value proposition as a
part of our long-term strategic plan," said R. Jarrett Lilien, President and
Chief Operating Officer, E*TRADE FINANCIAL.  "By creating additional customer
segmentation based on trading behavior and asset levels, we have developed an
offering that rewards customers as they broaden their engagement with E*TRADE
FINANCIAL."

    Key Performance Metrics

                                                                    Q105 QTD *
                                          Feb-05              Qtr     vs. Qtr
                                            vs.     Q105     Ended    Ended
                        Feb-05    Jan-05  Jan-05    QTD *   12/31/04 12/31/04

    Trading days         19.0      20.0    N.M.      39.0      63.5    N.M.

    Daily Average
     Revenue Trades
     (DARTs)
    Retail              90,213    89,383   0.9 %    89,787    89,604   0.2 %
      US                74,992    76,287  (1.7)%    75,656    76,955  (1.7)%
      International     15,221    13,096  16.2 %    14,131    12,649  11.7 %
    Professional        44,816    54,293 (17.5)%    49,676    46,529   6.8 %
    Total DARTs        135,029   143,676  (6.0)%   139,463   136,133   2.4 %

    Market Making
    Equity shares
     traded (MM)        19,948    23,019 (13.3)%    42,967    75,717    N.M.
    Average revenue
     capture per
     1,000 shares       $0.296    $0.301  (1.7)%    $0.299    $0.318  (6.0)%

    Gross New Accounts
    Trading/investing
     accounts           42,713    52,271    N.M.    94,984   161,737    N.M.
    Deposit/lending
     accounts           12,315    18,540    N.M.    30,855    42,072    N.M.
    Total gross new
     accounts           55,028    70,811    N.M.   125,839   203,809    N.M.

    Active Accounts
    Trading/investing
     accounts        2,985,215 2,972,542   0.4 % 2,985,215 2,956,090  1.0 %
    Deposit/lending
     accounts          632,026   631,954   0.0 %   632,026   626,673  0.9 %
    Total active
     accounts end of
     period          3,617,241 3,604,496   0.4 % 3,617,241 3,582,763  1.0 %

    End of period
     margin debt
     ($MM)              $2,318    $2,244   3.3 %    $2,318    $2,236  3.7 %
    Average margin
     debt ($MM)         $2,227    $2,238  (0.5)%    $2,232    $2,085  7.1 %

    Total Retail Client
     Assets ($MM)
    Client assets in
     trading/investing
     accounts          $85,119   $83,143   2.4 %   $85,119   $88,137 (3.4)%
    Deposits in
     customer
     accounts          $12,024   $12,071  (0.4)%   $12,024   $12,303 (2.3)%
    Total retail
     assets/deposits   $97,143   $95,214   2.0 %   $97,143  $100,440 (3.3)%

    Loan Originations
     ($MM)
    Direct mortgage
     originations         $177      $172   3.0 %      $350      $701   N.M.
    Consumer loan
     originations,
     incl HELOCs          $175      $131  33.6 %      $306      $527   N.M.

    * Q105 quarter-to-date (QTD) includes results for the two months ended
February 28, 2005

    Historical monthly metric data from January 2003 to February 2005 can be
found on the E*TRADE FINANCIAL investor relations site at http://www.etrade.com.

    About E*TRADE FINANCIAL
    The E*TRADE FINANCIAL family of companies provides financial services
including trading, investing, banking and lending for retail and institutional
customers. Securities products and services are offered by E*TRADE Securities
LLC (Member NASD/SIPC). Bank and lending products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.

    Important Notice
    E*TRADE FINANCIAL and the E*TRADE FINANCIAL logo are registered trademarks
or trademarks of E*TRADE FINANCIAL Corporation. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, the activity of customers and assets held at the institution,
seasonality, the development and enhancement of products and services,
competitive pressures (including price competition), system failures, economic
and political conditions, changes in consumer behavior and the introduction of
competing products having technological and/or other advantages. Further
information about these risks and uncertainties can be found in the
information included in the annual reports previously filed by E*TRADE Group,
Inc. or E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including
information under the caption "Risk Factors") and quarterly reports on Form
10-Q.

     E*TRADE FINANCIAL Media Contact
     Pam Erickson
     E*TRADE FINANCIAL Corporation
     617-296-6080
     pam.erickson@etrade.com

     E*TRADE FINANCIAL Investor Relations Contact
     Adam Townsend
     E*TRADE FINANCIAL Corporation
     703-236-8719
     adam.townsend@etrade.com


SOURCE E*TRADE FINANCIAL Corporation




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    CONTACT:
    media, Pam Erickson, +1-617-296-6080, or
    pam.erickson@etrade.com, or investors, Adam Townsend,
    +1-703-236-8719, or adam.townsend@etrade.com, both of E*TRADE
    FINANCIAL Corporation