DALLAS, March 16 /PRNewswire/ -- Broadening its services to enable
advertisers to more effectively tap into the lucrative online dating market,
True.com(TM) today launched a multi-faceted online advertising program with
Oxygen Media as its first partner.
Through TRUE's new service, Oxygen Media can target potential consumers by
demographic and geographic preferences and receive daily and weekly ad
performance reports as well as historical data on best performing dates and
visitor statistics. Moreover, because TRUE is able to segment its core
audience based on criteria such as income, location and hobbies, Oxygen Media
can reach its key audiences with tailored messages in places where TRUE's
members take the most action, including TRUE's home page, its search engine
and its popular online magazine, "U."
"Oxygen.com is working hard to promote two original shows that we are very
proud of, including Mr. Romance, which is sponsored by TRUE, and Confessions
of a Sociopathic Social Climber. Both shows are modern twists on love and
romance," said Betsy Finston of Oxygen Media. "Given our core demographic of
young women, it's a natural fit for us to advertise on a well-trafficked and
respected online dating site like TRUE."
"Within six months of beginning to pair members last January, we already
had a million TRUE members on our site and today we're at nearly three
million, which is testament to the quality of our service. We offer our
consumers unsurpassed differentiators like security and science, and we hope
to provide the same value to our business partners by offering unique services
like our new online advertising program," said Ruben Buell, President of TRUE.
"What's different about our service is its ability to make a direct connection
with the consumer. For instance, if a consumer reads an article on 'U'
magazine about appearance and first impressions, an advertiser like Oxygen
Media might want to run an advertisement about a show that touches upon
fashion tips and advice such as 'Life & Style.' We're helping advertisers
make targeted links to consumers based on their habits, locations and
interests."
Recently ranked by Keynote Systems, Inc. as one of the top three online
dating sites for highest customer satisfaction, TRUE will continue its ongoing
commitment to its users' privacy and guarantees that no personal data will be
shared with an advertiser. For more information on TRUE's new advertising
service, please send an email to Pete Salcido at pete.salcido@true.com .
About TRUE
TRUE is safer, savvy, and the only scientifically-based, online
relationship service whose mission is to help singles find long lasting and
fulfilling relationships. Founded on an advanced, scientific compatibility
test uniquely endorsed by Psychology Today and independently certified by one
of the leading experts in tests and measurements -- Integrated Knowledge
Systems, Inc. -- to meet the Standards for Educational and Psychological
Testing, TRUE is the only online relationship service that actively seeks to
further protect the safety of its communicating members by conducting
extensive criminal background screenings. Moreover, TRUE is the only site to
conduct single verification screening. With the help of proprietary research
and the industry's most extensive team of scientists, relationship experts and
psychologists, TRUE also guides its members step-by-step through all stages of
the relationship-building process.
To find out more about how TRUE helps people around the world Live, Love
and Learn(TM), please visit http://www.true.com .
SOURCE True.com
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Related links:
http://www.true.com
http://www.Oxygen.com
Company News On-Call:
http://www.prnewswire.com/comp/919610.html
CONTACT:
Taylor L. Cole, APR of True.com,
+1-972-402-4813, or Taylor.Cole@true.com ; or Milly Navarro of
Ogilvy Public Relations Worldwide, +1-214-704-7504, or
Milly.Navarro@ogilvypr.com , for True.com
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