Application developed in response to national survey showing users of both
MySpace and Facebook are reluctant to abandon one site for the other
BOULDER, Colo., March 17 /PRNewswire/ -- The developers of Fuser.com, a
free and innovative online tool that enables Internet users to consolidate
their e-mail and social networking accounts into a single online inbox,
today announced the launch of the Fuser MySpace application that allows
MySpace users to view Facebook messages and wall posts from their MySpace
page. This application is one of the first developed for MySpace's new
application development platform and one of the first 200 applications
accepted by MySpace. To add the Fuser MySpace application and begin reading
and responding to your Facebook messages on MySpace, visit
http://www.Myspace.com/FuserForMySpace.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071114/LAW089LOGO)
The idea for the Fuser MySpace application was spurred in part by the
results of a national third-party survey that examined social networking
usage trends and preferences among 13-42 year-olds. According to the survey
results, social networking users continue to use both MySpace and Facebook,
despite strong personal preferences that favor one site over the other.
Roughly 62 percent of respondents use both MySpace and Facebook on a
regular basis, despite the fact that the majority of people surveyed (65
percent) selected Facebook as their favorite social networking site. 29
percent of respondents chose MySpace as their favorite. The users who were
active on both sites cited their desire to stay connected to friends and
family who were also active there as the main reason for maintaining their
dual social networking activity.
The study of 1,100 13-42 year olds was conducted in February 2008 by
the developers of Fuser.com. Additional survey findings include:
* 84 percent of 13-42 year olds surveyed use Facebook and 75 percent
use MySpace
* MySpace is still the favorite among teenage users (13-17 years old).
* 71 of Facebook users spend three or more hours per week on Facebook
* 45 percent of MySpace users spend three or more hours per week on
MySpace
* 93 percent of Facebook users have applications installed on their
Facebook profile page
"The desire to stay connected to friends and family is extremely strong
for social networking users and often outweighs personal preferences of one
site over the other," said Jeff Herman, president of Fuser. "Unfortunately,
this translates to consumers having to juggle multiple online communication
accounts -- a problem that continues to become more pervasive as the
popularity of social networking sites grows. We developed all our
applications -- including the new Fuser MySpace application -- specifically
to help users easily stay in touch with friends and family through multiple
online communication accounts."
Social Networking Preferences by Age Group
According to survey results, MySpace proved to be the preferred site
for high school age respondents (13-17 years old) with 82 percent
indicating they have a MySpace profile and 40 percent of those spending
three or more hours per week on the site. 52 percent of this age group
indicated that their favorite social networking site is MySpace (34 percent
chose Facebook), with the number one reason being it is where the majority
of their friends are.
Among college aged (18-21 years old) respondents, Facebook and MySpace
seem to have similar market share. 75 percent of college-aged respondents
indicated they use Facebook and 71 percent of them spend three or more
hours per week on the site, while 77 percent use MySpace and 50 percent of
them spend three or more hours per week on that site. When asked to choose
their preferred social networking site, 56 percent indicated their favorite
is Facebook; the top reason being it is where the majority of their friends
are.
Founded by renowned Internet and e-commerce entrepreneur Jared Polis,
Fuser developed the ideas for Fuser.com, the Fuser Facebook application and
the Fuser MySpace application to help online users simplify their digital
lifestyles by providing them with a secure, single point of access for
their most valued online communications.
For more information about Fuser or to sign up for a free Fuser.com
account, visit http://www.fuser.com. To add the Fuser Facebook application,
visit http://apps.facebook.com/fuserforfb. To add the Fuser MySpace
application, visit http://www.Myspace.com/FuserForMySpace.
About Fuser
Got more than one e-mail address and/or social networking account?
Simplify your online life with Fuser.com, a free tool that allows you to
check all your e-mail and social networking accounts from one Web-based
inbox. You no longer need to waste time with multiple Web sites and logins
to communicate with your friends, family and colleagues. Fuser.com relieves
the pressure of juggling multiple accounts by providing an easy, secure way
to stay on top of your digital communications. For Facebook users who want
to stay in touch with their MySpace friends without leaving Facebook, the
Fuser Facebook application extends the convenience of Fuser.com to Facebook
users by enabling them to check their MySpace messages, bulletins and
comments from within their Facebook account.
To learn more about how Fuser.com and the Fuser Facebook and MySpace
applications can change your digital life, go to http://www.fuser.com and
sign up today.
(C) 2008, Confluence Commons, Inc. (d/b/a Fuser). All rights reserved.
Fuser and the Fuser character, Fusie, are trademarks of Fuser. All other
trademarks are properties of their respective owners.
(1) In February 2008, Fuser worked with from Decipher, Inc. to commission
a third-party survey of 1,100 13-42 year-olds to assess social
networking usage trends and preferences.
Media Contact:
Ashley Cohen
GroundFloor Media
Phone: (303) 865-8133
Mobile: (303) 522-0783
E-mail: acohen@groundfloormedia.com
SOURCE Fuser
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Related links:
http://www.fuser.com/
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20071114/LAW089LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Ashley Cohen of GroundFloor Media,
+1-303-865-8133, mobile, +1-303-522-0783,
acohen@groundfloormedia.com, for Fuser
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