The Second Annual Undeniable Survivor Search Aims to Empower Breast Cancer
Survivors and Raise Awareness of the Important Link between Physical
Activity and Breast Health
BALTIMORE, March 17 /PRNewswire-FirstCall/ -- Under Armour, Inc. (NYSE:
UA) As part of the "Power in Pink" campaign, Under Armour, the leader in
performance apparel and footwear, launches the second annual Undeniable
Survivor Search in the United States and Canada. To help raise awareness of
the importance of leading a physically active life in the fight against
breast cancer, Under Armour is encouraging survivors and women currently
living with breast cancer to share their inspirational stories of strength
and survival at http://www.underarmour.com/powerinpink.
Under Armour will select three stories of undeniable courage to become
the new faces of the "Power in Pink" campaign and star in national magazine
and online advertisements and in-store visuals. Stories will be accepted
through April 30, 2008.
In 2003, Under Armour created the "Power in Pink" campaign to help
educate female athletes about the benefits of physical activity in helping
to overcome breast cancer and lead a healthy lifestyle. During the months
of September and October, while supplies last, consumers will be able to
purchase exclusive, ribbon-imprinted styles at
http://www.uawomen.com/powerinpink and retail locations nationwide
including Dick's Sporting Goods, The Sports Authority, Modell's and
Nordstrom. Visitors to the site will be able to read the stories of the
three survivors and learn about their resolve to overcome breast cancer. In
addition, the site will feature links to key educational resources.
"Across this country, women from all walks of life are fighting the
battle against breast cancer and we're honored to share their stories of
inspiration and hope," said Steve Battista, Senior Vice President, Brand,
Under Armour. "The Undeniable Survivor Search provides the opportunity for
us to join our consumers and help spread the vital message about the
significance of incorporating physical activity to live a healthy life."
The "Power in Pink" line includes a variety of technical tops, bottoms
and accessories all bearing the iconic pink breast cancer awareness ribbon.
Under Armour has created custom pink versions of several women's and youth
girl items, all of which feature the company's signature moisture-wicking
fabrication and superior Moisture Transport System to keep athletes cool,
light and dry during the course of a game, practice or workout. For the
first time, the "Power in Pink" line will include an exclusive selection of
technical golf apparel.
Under Armour will donate a percentage of the proceeds from every "Power
in Pink" item purchased in-store or online to a number of organizations
dedicated to the fight against breast cancer. Since its inception five
years ago, Under Armour's donation amount has more than doubled each year
through the continued growth in popularity of the "Power in Pink" apparel
and accessories.
About Under Armour, Inc.
Under Armour(R) (NYSE: UA) is a leading developer, marketer, and
distributor of branded performance apparel, footwear, and accessories. The
brand's moisture-wicking synthetic fabrications are engineered in many
different designs and styles for wear in nearly every climate to provide a
performance alternative to traditional natural fiber products. The
Company's products are sold worldwide and worn by athletes at all levels,
from youth to professional, on playing fields around the globe. The Under
Armour global headquarters is in Baltimore, Maryland, with European
headquarters in Amsterdam's Olympic Stadium, and additional offices in
Denver, Hong Kong, Toronto, and Guangzhou, China. For further information,
please visit the Company's website at http://www.underarmour.com.
SOURCE Under Armour, Inc.
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Related links:
http://www.underarmour.com
http://www.underarmour.com/powerinpink
CONTACT:
Tai Foster, +1-201-460-2839, tfoster@mww.com,
MWW@Deutsch, for Under Armour, Inc.
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