Fun 'eBook' Format Provides Easy-to-Understand Guidelines
SANTA CLARA, Calif., March 17 /PRNewswire-FirstCall/ -- McAfee, Inc.
(NYSE: MFE) today announced that a new, 10-step Internet Safety Plan eBook
is available online through the McAfee Advice Center
(http://www.mcafee.com/advice). The downloadable plan includes
age-appropriate, easy-to-understand Internet safety guidelines for kids,
tweens, teens, and "newbies," providing tips for parents, educators,
community groups, and other influencers who want to educate consumers about
Internet safety. McAfee is also making executives available for media
interviews to share insights on how security experts help keep their own
families and friends safe online.
In conjunction with the eBook, McAfee also introduced a complementary
quiz that challenges teens' knowledge of the rules of the digital road, and
their ability to stay safe from spyware, spam, scams and identity theft.
The 10-question quiz, which can also be found at the Advice Center, offers
grades ranging from "Risky Rebel" (for tweens and teens who score 6 or
less) to "Digital Expert" (for answering 9 or 10 correctly).
"The days when people went online only to gather information and send
email have changed -- the Internet is now an indispensable part of our
daily lives," said Todd Gebhart, senior vice president and general manager,
McAfee Consumer, Mobile and Small Business. "Cyberspace is an exciting
environment full of opportunity, but it is also increasingly risky, with
numerous threats emerging daily. Parents need to be on guard whenever their
children venture online, so we've developed some simple steps to help
ensure that young people's online experiences are safe and pleasant. We've
also designed a quiz that parents can encourage tweens and teens to take so
they can better understand what online behavior is safe and what is risky."
Teens and kids are known to engage in "risky" online behavior. For
example, more than 80 percent of young people currently participate in
online games(1), and savvy malware authors have taken notice, creating
password-stealing Trojans designed to steal their identities. While 51
percent of teens have downloaded music(2), the search term "digital music"
often leads to sites that can populate a computer with spyware, viruses and
exploits without users' knowledge. In addition, 45 percent of young people
said someone they've never met has asked them for personal information
online(3).
The McAfee eBook explains how families can work together as a team to
set boundaries and create a list of rules to follow. The guidelines also
include a section on how to save chat session logs, block users and report
intruders, and it provides recommendations for age-appropriate browsers and
search engines, among other tips. Finally, an online pledge certificate is
available for download to allow families to print, sign and display near
the computer to reinforce the mutual obligations necessary for computer
safety.
McAfee's Internet Safety Plan for the whole family eBook and the teen
safety quiz are available free of charge by visiting
http://www.mcafee.com/advice.
About McAfee, Inc.
McAfee, Inc., headquartered in Santa Clara, California, is the world's
largest dedicated security technology company. It delivers proactive and
proven solutions and services that secure systems and networks around the
world, allowing users to browse and shop the Web securely. With its
unmatched security expertise and commitment to innovation, McAfee empowers
home users, businesses, the public sector and service providers by enabling
them to comply with regulations, protect data, prevent disruptions,
identify vulnerabilities and continuously monitor and improve their
security. http://www.mcafee.com.
(1) Pew Internet Project, March 2006
(2) Pew Internet Project, March 2006
(3) Cox Communications and Teen Research Unlimited, March 2006
McAfee and/or other noted McAfee related products contained herein are
registered trademarks or trademarks of McAfee, Inc., and/or its affiliates
in the US and/or other countries. McAfee Red in connection with security is
distinctive of McAfee brand products. Any other non-McAfee related
products, registered and/or unregistered trademarks contained herein is
only by reference and are the sole property of their respective owners. (C)
2008 McAfee, Inc. All rights reserved.
SOURCE McAfee, Inc.
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Related links:
http://www.mcafee.com
CONTACT:
Francie Coulter of McAfee, Inc.,
+1-408-346-3436, francie_coulter@mcafee.com; or Matt Farrell of
GlobalFluency, +1-646-652-5204, mfarrell@globalfluency.com, for
McAfee, Inc.
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