Major Advertisers Include AT&T and Liberty Mutual Insurance
NEW YORK, March 17 /PRNewswire-FirstCall/ -- CBS Television Stations
today announced the launch of the CBS Local Ad Network, a first-of-its-kind
partnership between a major media company's television stations and local
bloggers and social media Web sites.
CBS-owned stations across the country are now syndicating local news
"widgets" to a variety of blogs and hyper-local sites in the communities
they serve. Each widget will feature top local headlines and images with
links to the video and text stories on the CBS station's site. Included in
the widget is a companion banner advertisement.
The CBS stations will deliver real-time news feeds to the widget,
allowing the content on the local partner sites to constantly change and
update 24 hours a day.
CBS stations now have the ability to offer marketers the ability to
broadly and efficiently reach a local audience, while remaining attached to
CBS station brand and content.
In exchange for publishing the CBS local news widgets, owners of the
local sites will receive a portion of the advertising revenue generated by
the CBS stations, which will be responsible for selling the ad inside each
widget.
The recruitment and management of local blogs and social media sites
that will form the core of the CBS Local Ad Network is being administered
by SyndiGO, a new division of Seevast Corp., a leading provider of
advertising networks and network enabling services. For more information
please visit http://www.syndigonetworks.com/cbs.
The CBS Local Ad Network already has received support from major
advertisers, including AT&T (partnering with http://cbs2chicago.com and
http://cbs2.com/kcal9.com), North Texas Honda Dealers (partnering with
http://cbs11tv.com) and Liberty Mutual Insurance (partnering with
http://wbztv.com in Boston).
"The CBS Local Ad Network again positions our stations at the forefront
of an unprecedented locally focused venture," said Jonathan Leess,
President and General Manager, CBS Television Stations Digital Media Group.
"After first setting the standard for local news coverage online, our
stations now lead the effort to engage other local sites -- and we invite
them to share in the revenue. The CBS Local Ad Network also opens up
exciting new avenues for our advertising partners to efficiently extend
their reach to valued local audiences while associating themselves with our
CBS brands and content."
The CBS Local Ad Network has already been launched in Boston
(http://wbztv.com), Dallas/Fort Worth (http://cbs11tv.com), San Francisco
(http://cbs5.com), Denver (http://cbs4denver.com) and Chicago
(http://cbs2chicago.com). The roll out will continue over the next several
weeks and also include the CBS-owned stations in New York
(http://wcbstv.com), Los Angeles (http://cbs2.com and http://kcal9.com),
Philadelphia (http://cbs3.com), Minneapolis-St. Paul (http://wcco.com),
Miami (http://cbs4.com), Sacramento (http://cbs13.com), Pittsburgh
(http://kdka.com) and Baltimore (http://wjz.com).
About CBS Television Stations
CBS Television Stations (http://cbslocal.com), a division of CBS
Corporation (NYSE: CBS.A and CBS), includes 29 stations, including 16 CBS
stations, nine affiliates of The CW, one MyNetworkTV affiliate and three
independent stations.
SOURCE CBS Television Stations
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Related links:
http://cbslocal.com
http://www.prnewswire.com/comp/185007.html / (CBS)
CONTACT:
Mike Nelson, CBS Television Stations,
+1-818-655-2156, mjnelson@cbs.com
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