E.piphany Leads Industry Innovation With Next-Generation CRM Applications
And the Most Advanced CRM Architecture
SAN MATEO, Calif., March 19 /PRNewswire-FirstCall/ --
E.piphany, Inc. (Nasdaq: EPNY), a leading provider of customer relationship
management (CRM) software, today announced E.piphany E.6(TM), a complete suite
of Smart CRM applications built on the industry's most advanced architecture
to meet the needs of the largest global enterprises. E.piphany E.6 delivers
hundreds of new features across its marketing, sales, service and analytic
applications, as well as a common Java 2 Enterprise Edition(TM) (J2EE)
application platform that represents the most advanced Web-based application
architecture. The E.piphany E.6 platform is highly flexible, extremely
scalable, and integrates easily with existing enterprise applications by
leveraging advanced industry standards such as Web services. Powerful
real-time analytics are embedded within all E.piphany applications to deliver
on the promise of Smart CRM -- understanding the customer, improving customer
relationships, and driving long term revenue and value for the organization.
"With the introduction of E.piphany E.6 we once again move the CRM market
forward and meet the business requirements of leading customer-centric
companies worldwide," said Roger Siboni, president and CEO of E.piphany.
"E.piphany E.6 creates a dynamic customer relationship backbone that embraces
existing enterprise systems, and then generates rich intelligence about each
and every customer and uses that intelligence to optimize the customer
relationship in real-time across all front office systems and touch points.
Our aggressively open and modular architecture enables companies to leverage
existing IT investments and to quickly deploy incremental solutions that yield
measurable ROI and a low total cost of ownership."
Major Upgrades to Existing Products
E.piphany E.6 delivers major upgrades to its E.piphany Marketing,
E.piphany Sales, E.piphany Service, and E.piphany Insight product lines,
setting a new standard for intelligent Web-based CRM applications.
E.piphany Marketing adds to E.piphany's leadership position with more than
a hundred new features driven by E.piphany's Global 2000 clients, including:
-- Enhanced offer optimization capabilities to ensure that valuable
marketing opportunities and resources are accurately targeted and never
wasted
-- Accelerated performance for the delivery of real-time, personalized
marketing offers in the most demanding high-scale environments
-- Simplified interfaces for designing complex multi-stage campaigns with
thousands of customer segments
-- Rich tools for targeting coordinated marketing campaigns to all levels
within an organizational hierarchy and across its partners
-- Support for dynamic and personalized multi-offer newsletters and other
types of sophisticated multi-offer campaigns
E.piphany Sales radically reinvents the sales application to deliver
intelligence and business value to sales representatives as well as to sales
management, and includes:
-- An innovative, new user interface powered by E.piphany's new
ActivePath(TM) technology
-- Intelligence integrated at every step in the sales process to empower
salespeople to anticipate customer needs and increase cross-sell and
up-sell opportunities
-- Comprehensive account briefing pages that consolidate information from
existing enterprise applications as well as from other E.piphany
applications and modules and from Internet information services such as
Hoover's and NewsEdge
-- Tight links to E.piphany Marketing for sophisticated lead scoring to
coordinate sales representatives and active marketing campaigns
-- The industry's most flexible territory management capabilities to
optimize lead routing and organizational effectiveness
-- Industry-leading sales reporting, analysis and forecasting, including
enhanced pipeline visualization and historical trend-based forecasting
-- Expanded support for wireless devices such as Pocket PC and RIM
BlackBerry Wireless Handheld(TM) devices
E.piphany Service redefines intelligent, multi-channel service and support
with new features, including:
-- Real-time customer routing capabilities to provide service levels
commensurate with the relationship value as determined by sophisticated
customer analytics
-- New Service Intelligence applications to help contact center managers
measure the effectiveness of their operations and to more accurately
match customers with the best enterprise service resources at all times
-- Flexible roles-based user interface options to deploy multiple levels
of application sophistication based on agents skill sets
-- Intelligent business processes and ActivePath navigation that guide
agents through service activities and present contextually relevant
next steps for faster agent effectiveness
-- Real-time customer intelligence to drive loyalty rewards, product
recommendations, warranty renewals and other interactions -- all
personalized to the individual customer
-- E.piphany Dialogs for guiding agents through intelligent multi-channel
customer conversations and enabling diagnosis
E.piphany Insight provides enhanced capabilities to aggregate customer
information, perform deep and flexible analysis, and disseminate roles-based
information to Web browsers and mobile devices across the enterprise. New
features include:
-- Integrated customer data cleansing tools for improved accuracy and less
redundancy
-- Support for on-the-fly user-defined measures for more dynamic analysis
-- Support for arbitrarily complex data hierarchies of customers,
organizations and products
-- Improved visualization techniques, including greater control over
layout
-- Improved Dashboard access and support for enterprise portals
E.piphany Dialogs Powers Intelligent, Multi-Channel Customer Conversations
With E.6, E.piphany is releasing E.piphany Dialogs, an innovative
multi-channel interaction management system for marketing, sales and service.
E.piphany Dialogs allows enterprises to optimize customer conversations across
a wide range of touchpoints, including the contact center and the Web. For
example, E.piphany Dialogs can be deployed to intelligently lead a customer
through the resolution of a support issue on the Web, or to script a customer
service agent to assist the customer through the same process in the contact
center. If either process is interrupted, it can be resumed across any
channel, either in real-time or at some later time. E.piphany Dialogs
leverages the strengths of the E.6 platform to offer an easy-to-use,
thin-client dialog design tool for business managers, a highly scalable
execution engine to support thousands of concurrent dialogs and simplified
integration interfaces to incorporate data and processes from external
systems.
E.piphany ActivePath Revolutionizes the Web User Interface
With more than five years of experience delivering pure thin-client Web
user interfaces, E.piphany E.6 is once again raising the bar with the debut of
E.piphany's new ActivePath technology. ActivePath combines context-driven
navigation with real-time recommendations and alerts to quickly guide users to
information so they can take immediate action, without tabbing through dozens
of complex screens. Meanwhile, E.piphany E.6 continues its leadership in
highly-interactive Web interfaces by leveraging Dynamic HTML, XML, and XSLT
for partial page refreshes, drag-and-drop functions, and features such as
Explorer navigation trees and re-orderable columns.
Industry Leading Architecture
The common platform and data model supporting all E.piphany E.6
applications represents the industry's most advanced architecture, leveraging
leading technologies such as the J2EE platform, industry standard application
servers and Web services. Key strengths of the E.6 platform include:
-- Meta-driven architecture makes for flexible configuration and
maintenance; a common toolset managing all applications to enable rapid
implementations and easy upgrades
-- Industry-leading scalability, availability and security that leverage
the strengths of industry-standard J2EE application servers such as
BEA's WebLogic and IBM WebSphere
-- An advanced object-relational data model which combines a rich
out-of-the-box schema with the flexibility to adapt to unique business
requirements, and the ability to co-manage data with existing
enterprise systems
-- Powerful business process optimization capabilities to define and
execute complex business processes at the end-user and enterprise level
-- The most advanced integration framework available to integrate data and
processes from existing systems leveraging Web services, Java(TM),
.NET(TM), HTTP, SOAP and all major EAI solutions
Support for Global Enterprises
E.piphany E.6 has been architected at its core to support global
enterprises with a comprehensively internationalized product. Significant
enhancements in this area include full support for multi-language data and
user interfaces, support for the Unicode standard, locale sensitive sorting of
data, and full support for the Euro currency. For example, companies can
create a single campaign and distribute localized versions of it to branch
offices in different global regions without having to rewrite the entire
campaign; meanwhile, "follow-the-sun" customer support centers can manage
multiple languages and localizations to address the international requirements
of both agents and customers.
"E.piphany E.6 is the culmination of E.piphany's CRM thought leadership
and the input of over 400 global enterprise companies," said Phil Fernandez,
EVP of Products at E.piphany. "E.piphany E.6 is the intersection of
technology advancement and business requirements, combining next-generation
applications with the most advanced CRM architecture."
The E.piphany E.6 announcement comes with the strong vote of approval of
E.piphany's global business partners including Accenture, Deloitte Consulting
and KPMG. E.piphany E.6, with its open architecture and utilizing the latest
Java, J2EE and Web services standards, offers these partners a highly dynamic
and flexible CRM solution that can easily extend or integrate with existing
applications and systems. Further demonstrating partner enthusiasm and
support around the launch of E.piphany E.6 are relationships with AvantGo,
BEA, ChannelWave Software, Comergent, Crystal Decisions, Hoover's, NewsEdge
and Selectica.
"The Global 1000 look to Deloitte Consulting for a common sense approach
to CRM. Our alliance with E.piphany helps us work with these clients to
deliver practical answers for building more valuable customer relationships,"
says Steve Pratt, Deloitte Consulting's Global Practice Leader for CRM. "We
continue to make significant investments in building solutions with E.piphany
and look forward to working with our clients to achieve new levels of customer
relationships using the E.piphany E.6 solution."
The E.piphany E.6 suite of Smart CRM applications will begin shipping at
the end of March 2002 with E.piphany Marketing 6.0, E.piphany Real-Time 6.0,
E.piphany Sales 6.0, E.piphany Dialogs 6.0, and E.piphany Insight 6.0.
E.piphany Service 6.0 will ship in the summer of 2002. Additional features
and functionality with ship throughout the year. Businesses can purchase the
complete set of E.piphany E.6 solutions or select individual applications to
meet their specific requirements. Prices start at US $250,000. For
additional information, please contact the E.piphany sales organization at
1-877-764-4163 or on the Web at info@epiphany.com.
About E.piphany
E.piphany provides Smart CRM(TM) solutions for the largest global
enterprises. The company's integrated CRM suite, E.piphany E.6, is driven by
real-time intelligence to enable global businesses to better understand their
customers and take the optimal action to improve customer satisfaction,
increase revenue and reduce costs. E.piphany's Smart CRM system is built on
the industry's most advanced, Web-based, CRM platform, resulting in fast and
easy deployment and adoption. Leading companies, including more than 35% of
the Fortune 100, use E.piphany products to enhance their customers'
experience, enable organizational effectiveness and drive value. With
worldwide headquarters in San Mateo, California, E.piphany has regional
operations and offices throughout North America, Asia Pacific, Europe, Japan
and Latin America.
NOTE: E.piphany, E.6, Smart CRM, ActivePath and the E.piphany logo are
trademarks of E.piphany, Inc. All other trademarks are the property of their
respective owners.
This press release contains forward-looking statements regarding E.piphany
products and product features. The success of the products described above
and the future operating results of E.piphany may differ from the results
discussed or forecasted in the forward-looking statements. Factors that could
cause actual results to differ materially from the forward-looking statements
include, but are not limited to: risks associated with new versions and new
products; the availability of E.piphany's products and services; compatibility
of E.piphany's software with other software programs; delays in the
development or release of new applications or application enhancements;
customization, deployment and/or operational delays or errors associated with
E.piphany's applications or those of third parties; implementation of products
and services; existence of errors or defects in products; rapid technological
change; dependence on the Internet; significant current and expected
additional competition; and the need to continue to expand product
distribution and services offerings. Further information on potential factors
that could affect the financial results of E.piphany are included in
E.piphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its
other filings with the Securities and Exchange Commission, which are available
at http://www.sec.gov. E.piphany assumes no obligation to update the forward-looking
statements in this press release.
SOURCE E.piphany, Inc.
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Related links:
http://www.epiphany.com
CONTACT:
media, Stacey McCarthy of Blanc & Otus,
+1-415-856-5116, or smccarthy@bando.com, for E.piphany, Inc.; or
Heather McLellan, +1-650-356-3863, or hmclellan@epiphany.com, or
investors, Todd Friedman, +1-650-356-3934, or
tfriedman@epiphany.com, both of E.piphany
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