SOUTHFIELD, Mich., March 19 /PRNewswire/ -- Federal-Mogul Corporation
(OTC Bulletin Board: FDMLQ) announced an exciting new brand extension for the
globally recognized red-and-black Champion "Bow Tie" logo. The Champion
brand, long known for the highest quality spark plugs, will expand into the
performance additives product category through a licensing agreement with
Champion Brands, LLC, Clinton, Mo. As a result of the agreement, a new
product line of Champion Performance Additives will be introduced within the
automotive retail channel in April, 2004.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040319/DEF011LOGO )
The agreement enables Champion Brands to leverage the significant strength
of the Champion Bow Tie logo with the launch of a broad range of high-quality
performance additives targeted at the automotive, heavy truck, marine, and
specialty industries. Champion Brands, which produces more than 300
functional chemicals and related products, will manufacture and market the new
Champion Performance Additives.
The Champion Performance Additives product line includes a synthetic
engine protectant, fuel system cleaner, octane booster, fuel injector cleaner
and power steering fluid "stop leak" formula.
"The Champion Spark Plug brand is one of the world's most recognizable
logos that consumers readily identify with power and performance," said Jay
Burkhart, vice president, global marketing and brand strategy for Federal-
Mogul. "We're excited to be able to extend one of the automotive industry's
strongest brands into an entirely new high-quality line of products for the
retail marketplace."
The Champion brand -- named for Albert Champion, a pioneer in spark plug
design -- dates back 96 years to the establishment of the Champion Spark Plug
Company in Boston. The company soon moved to Toledo, Ohio, where it became
one of the world's largest manufacturers of original equipment and replacement
spark plugs. Champion Spark Plugs was acquired by Federal-Mogul in 1998.
Throughout its history, Champion has enjoyed considerable success in
virtually every form of motor sport. Most recently, Champion plugs powered
the engines of each of the past two NASCAR Winston (now Nextel) Cup series
champions and the winner of the 2004 Daytona 500.
"Millions of consumers recognize that Champion means improved performance
in any application, whether it's a NASCAR vehicle, standard passenger car,
personal watercraft, or snowmobile," Burkhart said. "The Champion Performance
Additives product offering is an ideal opportunity to leverage this
exceptional brand equity within a new category."
Additional information regarding the new product line and Champion Brands,
LLC can be found online at http://www.championbrands.com .
Federal-Mogul is a global supplier of automotive components, sub-systems,
modules and systems serving the world's original equipment manufacturers and
the aftermarket. The company utilizes its engineering and materials
expertise, proprietary technology, manufacturing skill, distribution
flexibility and marketing power to deliver products, brands and services of
value to its customers. Federal-Mogul is focused on the globalization of its
teams, products and processes to bring greater opportunities for its customers
and employees, and value to its constituents. Headquartered in Southfield,
Michigan, Federal-Mogul was founded in Detroit in 1899 and today employs more
than 45,000 people in 24 countries. For more information on Federal-Mogul,
visit the company's Web site at http://www.federal-mogul.com .
SOURCE Federal-Mogul Corporation
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Related links:
http://www.federal-mogul.com
http://www.championbrands.com
Company News On-Call:
http://www.prnewswire.com/comp/306225.html
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20040319/DEF011LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Lou Kafantaris, +1-248-354-9427, or Marie
Remboulis, +1-248-354-9809, both of Federal-Mogul Corporation
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