COLUMBIA, S.C., March 19 /PRNewswire/ -- Edens & Avant, one of the
nation's leading retail real estate companies, today announced the Company
recently received five ADDY(R) Awards, including a "Best of Interactive,"
for various components of their "Building Retail" branding campaign. Awards
were presented in late February at a gala hosted by the Columbia
Advertising Club, a local affiliate of the American Advertising Federation.
Considered one of the most prestigious honors in the advertising industry,
the ADDY(R) Awards annually draw more than 50,000 entries in competitions
across the country.
To create the "Building Retail" campaign, the Company collaborated with
Capsule, a Minneapolis-based firm, to design the campaign schemes and True
Matter LLC, a Columbia-based web development firm to incorporate the design
concepts into a new Web site and interactive video.
"We introduced the 'Building Retail' campaign to differentiate
ourselves from industry peers and focus on retailers, our core audience,"
said Tracy Jones, Edens & Avant Vice President of Marketing. "Recognition
by the advertising community and the positive feedback we have heard from
retailers underline the success of this strategy."
In addition to the "Best of Interactive" award, one of only four "Best
of ..." awards presented at the event, Edens & Avant took home the Gold
ADDY(R) in every category the Company entered:
-- 4-color Ad Campaign
-- Website
-- Flash Video
-- Comprehensive Campaign - Web site, ads, Flash Video, printed materials,
etc.
Edens & Avant develops, owns and operates neighborhood shopping places
in primary markets throughout the East Coast. Focusing on innovative
development and redevelopment together with key acquisitions in urban
areas, the Company has a portfolio of more than 150 retail centers in 18
states. Edens & Avant has Regional Headquarters in Boston, Washington, DC,
Atlanta, Miami and Columbia, SC (Corporate Office). For additional
information about the Company and its retail real estate portfolio, please
visit http://www.edensandavant.com.
SOURCE Edens & Avant
 back to top
Related links:
http://www.edensandavant.com/
CONTACT:
Julie Culbreath, Director of Advertising and
Public Relations of Edens & Avant, +1-803-744-2446,
jculbreath@edensandavant.com
|
