Acquisition Adds to Category 5's Suite of Software Offerings For
Small to Medium-Sized Businesses
SALT LAKE CITY, March 21 /PRNewswire-FirstCall/ -- Category 5
Technologies, Inc. (OTC Bulletin Board: CFVT), a rapidly growing provider of
marketing tools and commerce enabling technologies for small to medium-sized
businesses, today announced it has signed a letter of intent to acquire
Utah-based CaptureQuest ( http://www.capturequest.com ) for $6 million in common
stock. The acquisition has an equity value of approximately $6 million and is
expected to be immediately accretive to Category 5's earnings. The
acquisition is consistent with Category 5's stated strategy of acquiring
leading edge software companies that are profitable, have growing revenue
streams and are complementary to Category 5's existing suite of software
offerings.
Following the completion of the CaptureQuest transaction, which is
expected to close by April 2002, Category 5 will have annualized revenues in
excess of $30 million, positive and growing earnings and cash flow, and
approximately 120 employees worldwide.
"We believe both of our companies and employees will benefit greatly from
our combination with Category 5," said Tyler Thompson, CEO of CaptureQuest.
"CaptureQuest's technology, which assists companies with their online
marketing, communication, and education objectives, is the result of many
years of intensive product development. We believe the product's path to mass
commercialization will be significantly accelerated through our merger with
Category 5, particularly as we begin to leverage the company's unique
seminar-based sales and marketing channels."
CaptureQuest's Adaptive Media System Ready for Commercialization
CaptureQuest's leading product, the Adaptive Media System, supports
customers' online marketing, communication, education and advertising
objectives. The Adaptive Media System facilitates the front-end delivery of a
captivating rich-media campaign either online or via email. The Popmercial
campaigns are designed to captivate the attention of the viewer and to drive
the viewer towards a specific call to action. Popmercials consistently
achieve interaction rates of 20% to 60%. Category 5 expects to integrate
CaptureQuest into its product and service offerings during the next quarter.
"The software and technology that we acquire in this transaction will help
our customers -- small and large-sized businesses alike -- launch captivating,
rich online and e-mail-based media campaigns," said Mitchell Edwards,
President of Category 5 Technologies, Inc. "We have evaluated many marketing
and eCRM software products, and we believe this solution is one of the most
sophisticated of any rich media software on the market today. We expect that
we will be able to sell this software as both a standalone product as well as
through an outsourced ASP model under the C5 brand name."
Acquisition to Improve Category 5's 2002 Financial Performance
"CaptureQuest is a profitable company that has an excellent track record
of generating substantial sales while keeping costs under control. We expect
sales from the company's standalone product to generate approximately
$4 million in sales and nearly $1 million in net income this year, and we
expect incremental sales as we integrate CaptureQuest's Adaptive Media System
into our suite of world-class business software products," concluded Mr.
Edwards.
About Category 5 Technologies
Category 5 Technologies is a leading Business Service Provider for small
and medium-sized enterprises, providing a suite of software, technology and
services designed to make businesses more efficient in their marketing and
profitable in their operations. Category 5 provides business process
outsourcing, Web site design, storefront design, marketing tools and commerce
enabling technology and services to small and medium-sized businesses in the
United States and internationally. From e-commerce platforms, web sites,
shopping carts, merchant accounts and payment plug-ins, to communications and
promotion tools, Category 5 enables both brick and mortar as well as Internet
businesses to operate more efficiently and profitably, and to gain and retain
new customers. Category 5 continues to seek synergistic companies,
technologies and platforms for acquisition.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning
of Section 21E of the Securities Exchange Act of 1934, including, without
limitation, statements regarding the proposed transaction and the timing of
the completion of it. The statements reflect management's current
expectations. However, actual results could differ materially as a result of
unknown risks and uncertainties, including but not limited to, risks related
to the negotiation and execution of a definitive merger agreement, the
completion of due diligence, the ability of the two companies to integrate
their operations and capitalize on the combined technologies and market
opportunities, the availability of favorable tax treatment and those risks and
uncertainties and other factors set forth in Category 5's most recent annual
report and other filings with the Securities and Exchange Commission.
Category 5 assumes no obligation to update the forward-looking information
contained in this press release.
SOURCE Category 5 Technologies, Inc.
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CONTACT: Wendy Smart, Corporate Communications of Category 5 Technologies, Inc., +1-801-365-0450, wsmart@c5technologies.com; or investors and media, Haris Tajyar, Managing Partner of Investor Relations International, +1-818-981-5300, htajyar@irintl.com, for Category 5 Technologies, Inc.
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