DETROIT, March 21 /PRNewswire/ -- Sanders, known for boxed chocolates, hot
fudge cream puffs and other treats since 1875, became part of Morley Brands,
LLC in 2002 with its purchase of the Detroit confectioner and its recipes.
Since then, efforts to enhance the Sanders brand have included the opening of
local stores, reclaiming shelf space in local grocery stores and simple
marketing opportunities.
Diane Lynch, brand director and marketing manager, will talk about the
steps that have been taken to revitalize the Sanders brand at an upcoming
PRSA-Detroit luncheon.
The luncheon is scheduled for 11:45 a.m. on Tuesday, March 28, at the
Westin Hotel, 1500 Town Center in Southfield. Tickets are $30 for members and
$40 for non-members. Reservations may be made with Nancy Skidmore at
248-545-6499 or at nskidmore@earthlink.net. Payment may also be made via
PayPal at http://www.prsadetroit.org .
Participants should save room for dessert: Sanders is supplying hot fudge
cream puffs!
PRSA-Detroit is the sixth largest chapter of the world's biggest and most
prestigious public relations organization, with more than 550 corporate,
agency, non-profit and government members. It draws from international
resources to provide a forum for public relations professionals to expand and
refine their skills. Benefits of membership include a job referral service,
monthly chapter meetings, educational opportunities, an accreditation program
(APR), student development and more. The Detroit chapter will host the 2008
PRSA International Conference. For more information, visit
http://www.prsadetroit.org or e-mail info@prsadetroit.org.
SOURCE PRSA-Detroit
 back to top
Related links:
http://www.prsadetroit.org
CONTACT:
Ilene Wolff for PRSA-Detroit, +1-248-551-0796
|
