Special Events Showcase the 'Power of Brain Power'
Former Vice President Al Gore Keynotes at the 19th Annual Conference, April
1-5, 2007
SAN FRANCISCO, March 21 /PRNewswire/ -- CMP Technology is proud to
present several special events at this year's Embedded Systems Conference
Silicon Valley (http://www.embedded.com/esc/sv), which takes an intriguing look
inside today's hot technology. For the first time ever, a teardown team
will take apart a Toyota Prius on the ESC SV show floor, so attendees can
take a look at the electronics inside that power this revolutionary hybrid
vehicle.
ESC Silicon Valley will also feature first-time events, such as the
Disruption Zone highlighting groundbreaking innovations from leading
start-ups, and "Get to the Point Panels" which engage participants in the
latest technology debates of the day.
Other special events include the former Vice President Al Gore as
keynote speaker and a special appearance by Orange County Choppers during
the Intel Industry Address.
"ESC Silicon Valley is the premier event for the world's embedded
engineers. These special events are a forum to publicly recognize their
accomplishments and contributions to society," said Richard Nass, editor in
chief of Embedded Systems Design. "We're excited to offer attendees unique
opportunities that illustrate the power of their brain power -- whether
it's developing the latest green technology, the hottest wireless
technology or cutting-edge systems design technology, these engineers
create solutions that affect the way the world lives, works and plays."
Prius Teardowns, occurring on the Exhibits Floor:
Tuesday, April 3, 12:15pm and 1:30pm
Wednesday, April 4, 1:15pm and 3:45pm
Thursday, April 5, 10:00am and 1:00pm
The six modules of the Prius that we will look inside of are:
-- User Interface/Dash Module: provides operators with direct feedback of
various vehicle conditions including: Speed, Gear Position, Fuel Level,
Door Ajar, Turn and High Beam Indicator.
-- Airbag Control Module: deploys the airbags in the event of a crash.
Various sensors provide inputs for directional forces to determine
direction and severity of impact, along with which airbags to deploy
and at what rate.
-- Satellite Navigation System/DVD: provides directional guidance for
the user and entertainment via the DVD player. The touch screen display
also provides a user interface for interacting with various vehicle
functions including radio, heat and AC controls.
-- Inverter/Converter: provides voltage control/switching DC to AC for
electric motor drive and AC to DC for battery charging as well as DC to
DC.
-- Engine Control Module: monitors and controls all aspects of the gas
engine. It provides bus communication of various operating states to
other modules.
-- Skid Control Module: monitors wheel speeds, yaw sensors, steering
wheel inputs and brake position switches to determine if the vehicle is
about to go into a skid condition and then applies appropriate brake
forces to correct the condition and allow the operator to maintain
control of the vehicle.
Keynote Speaker by Al Gore
Tuesday, April 3, 11:00am at the Civic Auditorium
Famous for his outspokenness on the environment, most recently with his
Academy Award winning documentary "An Inconvenient Truth," Vice President
Al Gore will address the ESC audience on "The Democratization of
Technology." Consistently an active leader in technology, Vice President
Gore discusses technological advancement and the potential of user
involvement. He identifies key opportunities and challenges, charting a new
digital society.
Al Gore was inaugurated as the 45th Vice President of the United States
on January 20, 1993. He is an active leader in technology and
telecommunications and is keenly focused on global warming. His pioneering
efforts to protect the earth's ozone layer and to clean up toxic-waste
dumps were outlined in his bestselling book Earth in the Balance: Ecology
and the Human Spirit.
Industry Address by Intel, Featuring Orange County Choppers
Tuesday, April 3, 3:30pm at the Civic Auditorium
Doug Davis, vice president and general manager, Intel's Embedded and
Communications Group, will give the Industry Address. Davis is responsible
for Intel's embedded business in market segments such as communications
infrastructure, industrial, interactive client and military.
Mr. Davis will discuss how today's embedded environment is demanding
innovation and how processors will rise to meet these challenges. The
Industry Address will feature a special appearance by Orange County
Choppers, the custom motorcycle company behind The Learning Channel hit
television show, "American Chopper." The company was established in 1999 by
custom-chopper builder and rider Paul Teutul Sr. ESC Silicon Valley
attendees can catch the father and sons live to see for themselves why they
have garnered worldwide recognition for their custom motorcycles.
The Attendee Casino Night Reception
Wednesday, April 4 from 7:00pm - 9:00pm at the San Jose Tech Museum of
Innovation
Attendees can explore the interactive exhibits at the Tech Museum and
enjoy an evening of games, fun, and networking with fellow attendees.
Hors-d-oeuvres will be offered along with beer and wine, poker, blackjack
and the opportunity to mingle with peers.
To register for ESC Silicon Valley, visit
http://www.embedded.com/esc/sv/registration .
For more information on exhibiting or sponsorship opportunities, please
contact Sean Raman, event sales director of the CMP Technology Electronics
Group at (415) 947-6622 or sraman@cmp.com.
About the CMP Technology Electronics Group
The CMP Technology Electronics Group is the premier technology and
business media brand serving the information needs of the creators of
technology worldwide. Offering a full suite of products and services to
reach electronics technology professionals throughout the world, the CMP
Technology Electronics Group delivers the most targeted audience and
actionable information to marketers in the electronics technology
community. Each month, the CMP Technology Electronics Group delivers more
than 1 million copies of its print publications, including EE Times, to
subscribers in more than 23 countries and online visitors from 100
countries view more than 8 million pages on its Web sites in seven
languages including EE Times Online and TechOnLine. More than 40,000
decision makers attend its Embedded Systems Conferences each year in
Boston, Silicon Valley, China and Taiwan.
About CMP Technology (http://www.cmp.com)
CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information
brands, CMP has earned the confidence of more technology professionals than
any other media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect sellers and
buyers in ways that yield superior return on investment. CMP Technology is
a subsidiary of United Business Media (http://www.unitedbusinessmedia.com),
a global provider of news distribution and specialist information services
with a market capitalization of more than $3 billion.
Contact: Michelle Sabolich
Atomic Public Relations for CMP Technology
michelle.sabolich@atomicpr.com
(415) 402-0230
SOURCE CMP Technology
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CONTACT:
Michelle Sabolich of Atomic Public Relations,
+1-415-402-0230, or michelle.sabolich@atomicpr.com, for CMP
Technology
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