Burger King Corporation Ties in With Scooby-Doo, the World's Most Lovable
Canine Detective, for His Next Sleuthing Adventure
MIAMI, Fla., March 22 /PRNewswire/ -- Scooby-Doo, the most beloved dog in
cartoon history, returns to the big screen with his detective agency pals for
Warner Bros. Pictures' second thrilling movie adventure, and BURGER KING(R)
restaurants will be at the center of the action!
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
For five weeks beginning March 22, 2004, participating U.S. BURGER KING(R)
restaurants will feature the "Get A Clue Scooby-Doo" promotion, starring five
themed toys around the classic Scooby-Doo property. Each high-quality,
uniquely interactive toy showcases the humor of the characters with elements
from the highly anticipated family adventure, "Scooby-Doo 2: Monsters
Unleashed," which opens in theaters nationwide on March 26, 2004. Each BURGER
KING "Scooby-Doo Get A Clue" toy also includes a mysterious, double-sided
"Clue Card." Using their Clue Cards and Scooby-Doo toys, kids can reveal the
hidden images and puzzle over their own mini-mysteries! The promotion will be
available in participating restaurants in the U.S., while supplies last.
"Since his on-air debut in 1969, Scooby-Doo has become one of the most
popular cartoon characters of all time and has virtually universal appeal
across all demographics," said Brian Gies, senior director, youth and family
marketing for Burger King Corporation. "In fact, the first Scooby-Doo movie is
the highest-grossing movie adapted from a TV cartoon ever! Burger King
Corporation is delighted to team up with Warner Bros. Pictures to bring this
classic cast of characters with a modern twist to our young guests and their
families."
Burger King Corporation will support the promotion with targeted
advertising, as well as with extensive in-restaurant merchandising, an
"Adventures" newsletter, Kids Club birthday mailers and an interactive on-line
component at http://www.bk.com.
If Mystery-Solving Makes You Thirsty ...
Put down your Scooby Snacks and head to a BURGER KING(R) restaurant near
you. The Invisible ICEE(R) is on tap and waiting to be slurped. What flavor is
it? You'll have to taste it to solve the mystery. The Invisible ICEE(R) will
be available at participating BURGER KING restaurants for a limited time, or
while supplies last.
About "Scooby-Doo: Monsters Unleashed"
"Scooby-Doo 2: Monsters Unleashed," stars Freddie Prinze Jr., Sarah
Michelle Gellar, Matthew Lillard and Linda Cardellini, who reprise their roles
from last summer's live action blockbuster comedy hit "Scooby-Doo." In their
new mystery adventure, the intrepid quartet and their canine co-star are
joined by Seth Green, Peter Boyle and Alicia Silverstone.
In "Scooby-Doo 2: Monsters Unleashed," Scooby and the gang confront an
anonymous masked villain who is plotting to take over the city of Coolsville
by wreaking mayhem with a monster machine that creates Mystery Inc.'s classic
foes like The Pterodactyl Ghost, The Black Knight Ghost and The 10,000 Volt
Ghost. Meanwhile, the gang's detecting abilities are scrutinized by
relentless reporter Heather Jasper-Howe (Alicia Silverstone), aided by museum
curator Patrick Wisely (Seth Green) and thwarted by nasty Jeremiah Wickles
(Peter Boyle).
Warner Bros. Pictures presents a Mosaic Media Group Production of a RAJA
GOSNELL film, "Scooby-Doo 2: Monsters Unleashed," starring FREDDIE PRINZE JR.,
SARAH MICHELLE GELLAR, MATTHEW LILLARD, LINDA CARDELLINI, SETH GREEN, PETER
BOYLE, TIM BLAKE NELSON and ALICIA SILVERSTONE. Produced by CHARLES ROVEN and
RICHARD SUCKLE, the film is directed by RAJA GOSNELL, written by JAMES GUNN,
based on characters created by HANNA BARBERA PRODUCTIONS. The executive
producers are BRENT O'CONNOR, KELLEY SMITH-WAIT and JOSEPH BARBERA. The film
editor is KENT BEYDA, A.C.E.; the production designer is BILL BOES; the
director of photography is OLIVER WOOD; and the music is composed by DAVID
NEWMAN.
"Scooby-Doo 2: Monsters Unleashed" will be released on March 26, 2004 and
will be distributed worldwide by Warner Bros. Pictures, a Warner Bros.
Entertainment Company.
This film is rated "PG" for some scary action, rude humor and language.
http://www.scoobydoo2movie.com / AOL Keyword: Scooby Doo 2
About Burger King Corporation
We Take Pride in Serving Our Guests the Best Burgers and a Variety of Other
Great-Tasting, Healthy Foods Cooked Over an Open Fire. That's What We're All
About.
The BURGER KING(R) system operates more than 11,285 restaurants in all 50
states and in 58 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
http://www.bk.com http://www.scoobydoo2movie.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Michelle Miguelez, Burger King Corporation,
+1-305-378-7277
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