Just Born Announces 'The 2007 PEEPS(R) Celebrity Survey'

		Kathy Bassininski, Just Born Brand Director, commented, "For over a decade, PEEPS(R) Brand Marshmallow Candies have been the number-one non-chocolate Easter candy. Our annual PEEPS(R) survey is an important way to keep up with today's trends and cultures. We are excited by the results of the 2007 PEEPS(R) Celebrity Survey and believe that our PEEPS(R) Fans will enjoy them as well". (PRNewsFoto/Just Born, Inc.) BETHLEHEM, PA UNITED STATES

BETHLEHEM, Pa., March 22 /PRNewswire/ -- Just Born, Inc., maker of PEEPS(R) brand marshmallow candies, announces the results of this year's PEEPS(R) Celebrity Survey. (Photo: http://www.newscom.com/cgi-bin/prnh/20070322/CLTH063 ) Kathy Bassininski, Just Born Brand Director, commented, "For over a decade, PEEPS(R) Brand Marshmallow Candies have been the number-one non- chocolate Easter candy. Our annual PEEPS(R) survey is an important way to keep up with today's trends and cultures. We are excited by the results of the 2007 PEEPS(R) Celebrity Survey and believe that our PEEPS(R) Fans will enjoy them as well." The winners include: "Who is cooler, the PEEPS(R) Chick or PEEPS(R) Bunny?" -- The Chick won with 59% of the vote! "How do you eat your PEEPS(R) -- Fresh from the package or aged to perfection?" -- "Fresh from the package" was the preferred way to eat your PEEPS(R)! "What are your favorite ways to enjoy PEEPS(R)?" -- The winner is..."head first" -- Our second runner up was enjoying PEEPS(R) as "decorations/crafts" -- The third place winner was "Micro-waved." If "PEEPS(R) came to life, what male public person or celebrity might it become?" The male person most resembling PEEPS(R) either in physique, colorful attire, or sweet nature/personality is: -- Will Ferrell won with 22.1% of the votes -- Followed by Johnny Depp, Jamie Foxx, and then Justin Timberlake. "What female public person or celebrity might PEEPS(R) become?" American's again voted for the same three winners as last year: -- #1 -- Jessica Simpson. Moving up from #3 to #1 this year -- #2 -- Oprah -- #3 -- Ellen DeGeneres just behind Oprah by 0.2%, -- Followed closely by Rosie O'Donnell "What male public person or celebrity is most in need of PEEPS(R)?" -- President Bush won for the second time in a row with 25.7% of the vote -- #2 - Donald Trump -- And our #3 winner -- Simon Cowell "What female public person or celebrity is most in need of PEEPS(R)?" -- Britney Spears won with more than 40% of the votes! -- Hillary Clinton was a distant second -- And Paula Abdul rounded out the top 3 females Bassininski, continued, "Our official PEEPS(R) Fan Club members wait with great anticipation for these survey results. We produce PEEPS(R) in a variety of shapes and colors to celebrate all seasons. Regardless of their shape or color, PEEPS(R) always maintain their sense of humor!" About the Survey This Excel Omnibus Study was conducted by ICR -- International Communications Research, based in Media, PA. Over 800 individuals responded. Copies of the survey are available. ICR can be reached at 1-800-633-1986. About Just Born Just Born, Inc., is a privately owned company founded in 1923 and located in Bethlehem, PA. In addition to PEEPS(R) brand marshmallow candies, Just Born also manufactures HOT TAMALES(R), MIKE AND IKE(R), ZOURS(R), PEANUT CHEWS(R), and TEENEE BEANEE(R) jelly beans. The company employs over 560 people and markets its candy in over 50 countries.