Host Communications, a Bull Run Subsidiary, Also Expands Relationship With
Total Sports, Inc.
ATLANTA, March 23 /PRNewswire/ -- Bull Run Corporation (Nasdaq: BULL)
affiliate, Total Sports, Inc., recently announced that http://www.finalfour.net , the
official web site of the NCAA(R) Basketball Championships, developed and
managed in conjunction with the NCAA(R) and Bull Run's wholly owned
subsidiary, Host Communications, Inc., is posting a record number of page
views. Bull Run currently has an 11.4% ownership in Total Sports, the event-
centered online sports media company.
With the "Sweet Sixteen," "Elite Eight" and "Final Four" games still yet
to be played in the NCAA Tournament, Total Sports reported this week that
already the http://www.finalfour.net web site has posted nearly 98 million page
views. The overall traffic for the first three days of the tournament was
twice the traffic for the entire tournament last year, and has increased more
than four times each year in its four years of providing NCAA Championship
coverage. Host Communications and Total Sports jointly designed the web site.
Total Sports also recently become an NCAA Corporate Partner, in connection
with a multi-year contract with Host Communications. Corporate sponsors
generally receive certain rights to market their brand and advertise in
connection with NCAA events during radio broadcasts of events and shows, on
"official" NCAA web sites, and in printed programs and other specialty
publications, in addition to receiving the rights for use of certain NCAA or
conference logos. Additionally, Host has signed Total Sports as a Big 12
Conference Corporate Partner under a separate multi-year agreement.
In other news, Host Communications has recently signed Worldspan,
HomePoint Corporation and Great Southern Wood Preserving, Inc. as Southeastern
Conference Corporate Partners, Keebler Foods Company as a Big 12 Conference
Corporate Partner and PepsiCo's Mountain Dew as sponsor of the men's and
women's 2000 Southern Conference Basketball Tournaments. In addition, Host
also signed HomePoint as the new sponsor of college football's HomePoint.com
Music City Bowl game.
SOURCE Bull Run Corporation
 back to top
Related links:
http://www.finalfour.net
Company News On-Call:
http://www.prnewswire.com/comp/232438.html or fax,
800-758-5804, ext. 232438
CONTACT:
Robert S. Prather, Jr., President & CEO of
Bull Run Corporation, 404-266-8333, or W. James Host, President &
CEO of Host Communications, Inc., 606-226-4202
|
