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Rexall Sundown Completes Worldwide Sport Nutrition Purchase

    BOCA RATON, Fla., March 23 /PRNewswire/ -- Rexall Sundown, Inc.
(Nasdaq: RXSD) today announced that it has completed its previously announced
$71.5 million acquisition of Worldwide Sport Nutritional Supplements, Inc., a
leader in the sports nutrition category.
    The transaction was financed by Rexall Sundown's current line of credit
and is expected to be slightly accretive to the Company's earnings in the
current fiscal year ending August 31, 2000.  Based in Largo, Florida,
Worldwide is best known for its leading branded sports nutrition supplements
including Pure Protein(R) food bars, Burn-IT(TM) food bars, Pure Protein
Cookie(TM), Ultra Pure Protein Shake(TM), Extreme Pure Protein(TM) drinks, and
the recently introduced Protein Revolution(TM) low-carb bars, among others.
    "We are pleased to have Worldwide Nutrition join the Rexall team," stated
Damon DeSantis, President and Chief Executive Officer of Rexall Sundown.  "As
an innovator in its field, Worldwide is recognized as a key player in the
sports and active nutrition segment of the industry and will play a
significant role in continuing the dominance we now have achieved in this
fast-growing segment of the business."
    Rexall Sundown, Inc. develops, manufactures, markets and sells vitamins,
herbals, nutritional supplements and other consumer health products.  Visit
the Company's website at http://www.rexallsundown.com .

    This Press Release may contain "forward-looking statements" as such term
is defined in the Private Securities Litigation Reform Act of 1995 or by the
Securities and Exchange Commission in its rules, regulations and releases,
which represent the Company's interpretation or beliefs.  These
forward-looking statements, by their nature, involve substantial risks and
uncertainties, certain of which may be beyond the Company's control and actual
results may differ materially depending on a variety of important factors
including uncertainties related to acquisitions, government regulation,
managing and maintaining growth, the effect of adverse publicity, litigation,
reliance on independent distributors of Rexall Showcase International,
competition and other factors described in the Company's filings with the
Securities and Exchange Commission.


SOURCE Rexall Sundown, Inc.




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    CONTACT:
    Investors, Donna Conners, or Press, Carol
    Walters, both of Rexall Sundown, Inc., 561-241-9400, or General,
    Karen Griffiths, or Analysts, Vanessa Schwartz of The Financial
    Relations Board, 212-661-8030