Dealership Officially Opens in April in Beijing
MILWAUKEE, March 23 /PRNewswire-FirstCall/ -- Harley-Davidson (NYSE: HDI)
today announced the next step in its market entry into mainland China, with
the appointment of Beijing Feng Huo Lun (FHL) as the first authorized Harley-
Davidson dealer there. Operating as Beijing Harley-Davidson, the dealership
will offer Harley-Davidson(R) motorcycles, related products and after-sales
service.
"Harley-Davidson is excited to embark on the journey of selling our
motorcycles in China and we are proud to be in Beijing," said David Foley,
Harley-Davidson's Managing Director in China. "The quality of the Beijing
Harley-Davidson dealership experience will be first-class in every respect.
Customers will get a real understanding and appreciation of the Harley-
Davidson lifestyle."
Beijing Harley-Davidson will have an initial staff of 14. The dealership
is located on the Fourth Ring Road, just outside the downtown area in
northeast Beijing. The dealership is headed by FHL founder, owner and
Executive Director Wan Jidong.
"Harley-Davidson has selected one of the most well-established retailers
of imported motorcycles in China," said Foley. "Mr. Wan has more than
10 years' experience selling and servicing imported heavyweight and premium
motorcycles. Moreover, he and his management team are motorcycle enthusiasts
who share a passion for riding and who understand the market."
Beijing Harley-Davidson will celebrate its official grand opening in early
April with festivities at the dealership including an event for motorcycle
enthusiasts. The dealership will sell a range of Harley-Davidson Touring,
Softail(R) and VRSC motorcycles, Genuine Parts and Accessories, and General
Merchandise, including Harley-Davidson MotorClothes(R) apparel, and
collectibles.
In addition to motorcycle sales and service, the dealer will offer rider
training, organized rides and events. The dealer currently has a large riders'
club in Beijing.
Harley-Davidson has indicated that it expects market entry into China to
be a gradual process. According to the Company, the leisure-oriented market
for premium, heavyweight motorcycles is just beginning to emerge in China,
with market development limited by ownership and riding restrictions in most
large cities and on highways, and by limited but growing disposable income.
Harley-Davidson's long-term strategy in China seeks to address the riding
restrictions over time and to help lead the development of a leisure-oriented
heavyweight motorcycle market as consumer buying power grows.
Company Background
Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise. Buell Motorcycle Company produces sport
motorcycles in addition to motorcycle parts, accessories and apparel. Harley-
Davidson Financial Services, Inc. provides wholesale and retail financing and
insurance programs to Harley-Davidson dealers and customers.
SOURCE Harley-Davidson, Inc.
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Related links:
http://www.harley-davidson.com
CONTACT:
Bob Klein of Harley-Davidson,
+1-414-343-4433, bob.klein@harley-davidson.com
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