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Rexall Sundown Agrees to Sell Mail Order Division to NBTY

    BOCA RATON, Fla., March 24 /PRNewswire/ -- Rexall Sundown, Inc.
(Nasdaq: RXSD) today announced the signing of a definitive agreement to sell
SDV, the Company's catalog and mail order division, to NBTY, Inc. for an
undisclosed sum.  The transaction, which is subject to regulatory and other
approvals, is anticipated to close in mid-April.
    In making the announcement, Damon DeSantis, President and Chief Executive
Officer of Rexall Sundown stated, "The divestiture of this division, which
accounts for less than 2% of our Company's total annual sales, will enable
increased focus on our retail and direct-selling businesses which is directly
in line with our stated strategies."
    Rexall Sundown, Inc. develops, manufactures, markets and sells vitamins,
herbals, nutritional supplements and other consumer health products.  Visit
the Company's website at http://www.rexallsundown.com .
    This Press Release may contain "forward-looking statements" as such term
is defined in the Private Securities Litigation Reform Act of 1995 or by the
Securities and Exchange Commission in its rules, regulations and releases,
which represent the Company's interpretation or beliefs.  These
forward-looking statements, by their nature, involve substantial risks and
uncertainties, certain of which may be beyond the Company's control and actual
results may differ materially depending on a variety of important factors
including uncertainties related to acquisitions, government regulation,
managing and maintaining growth, the effect of adverse publicity, litigation,
reliance on independent distributors of Rexall Showcase International,
competition and other factors described in the Company's filings with the
Securities and Exchange Commission.


SOURCE Rexall Sundown, Inc.




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  • http://www.rexallsundown.com
    CONTACT:
    Investors, Donna Conners, or Press, Carol
    Walters, both of Rexall Sundown, Inc., 561-241-9400; or General,
    Karen Griffiths, or Analyst, Vanessa Schwartz, both of The
    Financial Relations Board, 212-661-8030