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Microsoft: Next Generation of Games Starts with XNA

   MICROSOFT LOGO
Microsoft company logo. (PRNewsFoto)[AG]
REDMOND, WA USA
   New Software Development Platform Integrates Innovations Across Industry

    SAN JOSE, Calif., March 24 /PRNewswire-FirstCall/ -- Microsoft Corp.
(Nasdaq "MSFT") today announced XNA(TM), a powerful next-generation software
development platform. XNA empowers developers to deliver breakthrough games
while combating rising production costs and ever-increasing hardware
complexity. Games for future iterations of all Microsoft(R) game platforms --
including Windows(R), Xbox(R) and Windows Mobile(TM)-based devices -- will be
unleashed by tools and technologies from the XNA development platform.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
    XNA is the catalyst for a new ecosystem of interchangeable, interoperable
software tools and technologies from Microsoft, middleware and game
development companies. By integrating software innovations across Microsoft
platforms and across the industry, XNA forms a common environment that
liberates developers from spending too much time writing mundane, repetitive
boilerplate code. Instead, XNA frees game creators to spend their time where
it matters most -- on the creativity that differentiates their games.
    "Software will be the single most important force in digital entertainment
over the next decade," said Bill Gates, founder and chief software architect
of Microsoft. "XNA underscores Microsoft's commitment to the game industry and
our desire to work with partners to take the industry to the next level."
    The industrywide XNA initiative will be unveiled today in a keynote speech
delivered by Microsoft's Robbie Bach, senior vice president of the Home and
Entertainment Division, and J Allard, corporate vice president, Xbox platform,
and chief XNA architect, to hundreds of game developers at the annual Game
Developers Conference in San Jose, Calif. In the speech, Bach will outline
some of the challenges that game developers will face in the near future.
    "Silicon advancements and new features like high-definition and pervasive
broadband will send game development costs skyrocketing," Bach is expected to
tell conference attendees. "The video game industry must band together to find
a solution that ensures vitality and sustainability for years to come, while
responding to consumer desires for bigger, better games."
    As part of the XNA unveiling, Microsoft also announced Allard's
responsibility for overseeing and driving the XNA initiative companywide. "At
the heart of XNA is choice. No game today is built with just one tool, and no
game tomorrow will be either," Allard said. "By creating an environment where
software innovations flourish and work together, XNA will allow game
developers to redefine what's possible in games and give gamers the freedom to
pursue their own paths. XNA closes the gap between what gamers want and what
developers dream."
    Illustrating the potential of the XNA development platform, Microsoft will
make a series of announcements about its own video game tools and technologies
in four key areas: online, input, graphics and audio.

    -- In response to strong customer demand, Xbox Live(TM) development tools
       for functionality such as billing, security, login, friends and
       matchmaking will be made available to Windows developers. The tools
       will make it easier to create the same social, unified online gaming
       experiences on Windows that game players have come to expect on Xbox.
    -- On the input front, as part of XNA, Microsoft will develop a common
       controller reference design and unify input APIs and button standards
       across multiple platforms. The result will be a family of common
       controllers for Windows and Xbox game players. In addition, the move
       will fuel a whole new wave of compelling, cross-platform input devices
       from peripheral manufacturers.
    -- In graphics and audio, many tools such as PIX (an analysis tool) and
       XACT (an audio authoring tool) - previously available only to Xbox \
       developers -- now will be available on Windows as part of the XNA
       development platform. Likewise, innovations from Windows such as
       High-Level Shader Language (HLSL) will come to Xbox. The DirectX(R) API
       and the Visual Studio(R) development system will continue to be the
       baseline environment for both platforms. Collectively, these tools and
       technologies will enable movie-quality graphics while forming the
       impetus for new software that will help developers cope with the
       looming complexity of high-definition video and audio.

    "On the PC we have tools like HLSL. On Xbox we have tools like PIX. These
are both really powerful, and XNA combines the power of the PC and the power
of the console into a best-of-breed platform," said Gabe Newell, founder and
managing director of Valve Software LLC.
    More than 20 game development and middleware companies already have
recognized that XNA will drive advancements in the industry. David Lau-Kee,
chief executive officer of Criterion Software, said, "We are pleased to see
that Microsoft shares our vision of helping developers make better games,
faster, through use of their favorite middleware. We look forward to
leveraging XNA in the RenderWare tool chain to implement Windows- and
Xbox-specific features."
    "Because it's software, we can add new and improved XNA tools
consistently, spurring continuous innovation in games. Developers won't have
to wait for new silicon to enjoy the latest advances," said Dean Lester,
general manager of Windows Graphics and Gaming Technologies at Microsoft. "The
benefit to gamers will be dramatic leaps in production quality and gameplay
for the next-generation Xbox and the next generation of Windows. And it starts
today."

    Founded in 1975, Microsoft is the worldwide leader in software, services
and solutions that help people and businesses realize their full potential.

    For more information on XNA:  Please visit http://www.microsoft.com/xna/ .

    NOTE:  Microsoft, XNA, Windows, Xbox, Windows Mobile, Xbox Live, DirectX
and Visual Studio are either registered trademarks or trademarks of Microsoft
Corp. in the United States and/or other countries. The names of actual
companies and products mentioned herein may be the trademarks of their
respective owners.


                         Microsoft XNA Support Sheet

    The XNA development platform will serve as the foundation for future game
platforms from Microsoft, including Windows, Xbox and Windows Mobile-based
devices. Video games on future iterations of Microsoft game platforms will be
powered by tools and technologies from the XNA ecosystem. XNA dramatically
improves the way games are produced, helping contain skyrocketing development
costs by reducing the amount of time developers spend writing mundane,
repetitive boilerplate code for complex new hardware. The XNA ecosystem
integrates new and existing tools and technologies from Microsoft and its
partners so that developers can make better games faster.


    "Alias heartily supports XNA. XNA will pave a single path for deployment
of rich content from Maya across multiple Microsoft game platform environments
such as Windows-based PCs and the Xbox."
                                                -- Geoff Foulds
                                                   Global Games and
                                                    Interactive Marketing
                                                    Manager
                                                   Alias Systems

    "Anything that makes the game developer's job easier, and removes some of
the risk and some of the trial and error, is a good thing. We can concentrate
on what makes a game good -- gameplay, content and visuals -- and not worry
about fighting the hardware."
                                                -- Jez San
                                                   Founder and CEO
                                                   Argonaut Games PLC

    "We're excited to have been involved with XNA since its conception. We
design hardware for developers so they get the high performance they expect
under all circumstances, but it's equally important to provide software tools
that remove the barriers to creating great content. The combination of ATI's
hardware and Microsoft's XNA software will let game developers concentrate on
what's most important: making blockbuster games."
                                                -- Andy Thompson
                                                   Director of Strategic
                                                    Marketing
                                                   ATI Technologies Inc.

    "We are pleased to see that Microsoft shares our vision of helping
developers make better games, faster, through use of their favorite
middleware. We look forward to leveraging XNA in the RenderWare tool chain to
implement Windows- and Xbox-specific features."
                                                -- David Lau-Kee
                                                   CEO
                                                   Criterion Software

    "XNA is a great software solution that provides efficient tools,
middleware and production pipelines to create better games faster. We fully
approve and support this next-generation strategy, as effectiveness has been
our ultimate goal since the establishment of Crytek and the development of
CryENGINE middleware."
                                                -- Cevat Yerli
                                                   President and CEO
                                                   Crytek GmbH

    "Discreet is excited to support game developers though Microsoft's new XNA
initiative announced today. With the largest registered install base of 3-D
animation software in the world, Discreet 3ds max software has been an
integral creation tool for Microsoft Xbox game developers -- and the new XNA
middleware platform will assist them in bringing high-quality games to market
faster."
                                                -- Marc Petit
                                                   Vice President, Product
                                                    Development
                                                   Discreet (a division of
                                                    Autodesk Inc.)

    "It's the age-old problem of game development: how much time do you spend
on your tools and technology and how much time do you spend on your game
design? The better the tools and technology, the better -- and faster -- you
can make your game. The more Microsoft does to provide developers with tools,
the easier it is for game developers to develop better games."
                                                -- Tim Sweeney
                                                   Founder and President
                                                   Epic Games

    "We are extremely excited about XNA, both as a middleware provider and as
a game developer. Tools are the only chance for future success in this
industry, and never has this been more true than now. As we move into next-
generation development, the expectations of gamers and the abilities of
hardware open almost limitless possibilities for content creators. Without the
right tools, developers will not be able to keep up with the pace -- XNA is
what the industry needs right now."
                                                -- Julian Eggebrecht
                                                   President
                                                   Factor 5 LLC

    "Havok, as the leading supplier of physics middleware for the game
industry, believes that only through increasingly sophisticated software
components and tools that integrate seamlessly with each other can the power
of the next generation of entertainment platform be leveraged by game
developers. The XNA initiative is important for the industry in that it
represents a commitment to providing the software infrastructure to make this
happen. We are looking forward to leveraging XNA technology and participating
in its success."
                                                -- Dr. Steven Collins
                                                   Chief Technical Officer
                                                   Havok

    "I want more of those up-front tools and more technology that we could use
right away and learn from, because what we try to do is hire all creative
people to figure out that answer. If I have to devote a lot of resources to
technology, that's fewer resources that we can devote to creating a great
game."
                                                -- Brett Bourbin
                                                   Director of Technology
                                                   High Voltage Software

    "If the right tools are available, we can worry about building the game
and not building the software."
                                                -- Marc Lutz
                                                   Chief Technical Officer
                                                   Ketsujin Studios

    "XNA will enhance NDL in delivering Gamebryo's industry-leading cross-
platform 3-D graphics engine and tools."
                                                -- John Austin
                                                   CEO
                                                   NDL

    "Microsoft's introduction of XNA presents an exciting opportunity for game
developers to not only maintain a unified development environment while
creating stunning content for multiple platforms, but to also focus on taking
full advantage of the latest graphics technologies and shading effects to
express their creative visions to the fullest. For NVIDIA, the availability of
XNA presents a particularly exciting opportunity as our graphics technology
continues to extend into new markets, such as handheld computing, where
developers will be able to create and deliver 3-D gaming experiences like
never before seen."
                                                -- Mark Daly
                                                   Vice President of Content
                                                    Development
                                                   NVIDIA

    "The best thing a console provider can provide is a complete, robust
environment where all the redundant generic stuff is taken care of. That frees
us developers to work on the cool, specialized features that are going to make
each of our games innovative."
                                                -- David Wu
                                                   President and Technology
                                                    Director
                                                   Pseudo Interactive Inc.

"We are extremely excited by the new XNA technology introduced by Microsoft.
XNA empowers Quazal with tools to drive innovation even further on both
Microsoft Windows and Xbox. In the end, Microsoft XNA is the starting point of
a revolution that will bring game development to the next level."
Martin Lavoie
Chief Technology Officer
Quazal Technologies Inc.

"Developers have demanded an easier way to develop games, and Microsoft has
responded. With HLSL and now with the XNA development environment, the process
of writing shaders and creating visually stunning content is more accessible
and simplified than ever before. Right Hemisphere shares Microsoft's goal to
streamline the production pipeline for artists and programmers. Our Deep
Exploration software is included in every Xbox developer kit so that assets
may be created in most any application and previewed in real time on Xbox.
What this does is allow for a smoother, less disruptive development process in
which artists, engineers and programmers can focus on their core tasks and
work more freely and independently of each other. Together, XNA and our
WYSIWYG software take away some of the constraints and disruptions burdening
the 3-D content creation process."
                                                -- Michael Lynch
                                                   CEO
                                                   Right Hemisphere

    "For tools and middleware developers like Secret Level, having our tools
work across platforms is key. Good tools and middleware solutions will be
vital on the next generation of game machines, and XNA is just what we need to
support the development of cross-platform games simultaneously."
                                                -- Reeve S. Thompson
                                                   Director of Production
                                                   Secret Level

    "Today's developers demand the most advanced and flexible tools in order
to produce out-of-this-world games. In unifying the Windows and Xbox
development tools under the XNA software system, developers can now save time
by designing multiplatform games, and focus on creating amazing content.
Combined with SOFTIMAGE|XSI, they can make better games, faster than ever
before."
                                                -- Gareth Morgan
                                                   Senior Product Manager
                                                   Softimage Co.
                                                   (a subsidiary of Avid
                                                    Technology Inc.)

    "At Touchdown, we have always been committed to providing tools that help
developers focus on game content rather than technology development. We're
looking forward to XNA, which will further expand the value of middleware to
game developers."
                                                -- Jeffrey Hutt
                                                   Technical Director
                                                   Touchdown Entertainment
                                                    Inc.

    "On the PC we have tools like HLSL. On Xbox, we have tools like PIX. These
are both really powerful, and XNA combines the power of the PC and the power
of the console into a best-of-breed platform."
                                                -- Gabe Newell
                                                   Founder and Managing
                                                    Director
                                                   Valve

    "XNA allows us to leverage some of the great tools we've come to rely on
for Xbox development for PC games as well. We are excited about this, both as
a developer whose games often bridge between the console and Windows worlds,
and as a middleware licensor supporting teams working with both platforms.
This is going to be a win-win for everyone."
                                                -- Tobi Saulnier
                                                   Vice President, Product
                                                    Development
                                                   Vicarious Visions Inc.

    "Virtools is proud to join the XNA program. We will provide even stronger
middleware for the next generation, capable of dramatically easing the
development effort and accelerating the time to market of high-quality games
on powerful future platforms."
                                                -- Bertrand Duplat
                                                   President and CTO
                                                   Virtools Canada Inc.

    "Software makes all the difference. I believe with this next generation,
hardware is not going to matter as much as it has in the past. It's about
software tools."
                                                -- Scott Patterson
                                                   Executive Vice President
                                                   Visual Concepts


SOURCE Microsoft Corp.




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