Eidos and PopCap Among Pilot Launch Customers
SAN JOSE, Calif., Game Developers Conference, March 24 /PRNewswire/ -- The
game industry's leading provider of digital distribution services, Trymedia
Systems, announces the immediate availability of ActiveMARK(TM) version 5.2.
The latest version of the ActiveMARK secure distribution suite features CD/DVD
product activation, making ActiveMARK the first single technology solution for
simultaneous protection of online and boxed PC games and software. PC game
publishers that intend to use ActiveMARK for CD/DVD game activation in 2004
include Eidos and PopCap.
"By incorporating ActiveMARK for CD and downloadable game distribution,
developers and publishers will save in three important ways -- time, money and
end-user satisfaction," commented Gabe Zichermann, Trymedia's VP of Strategy
and Communications.
With ActiveMARK CD activation, consumers can make secure back-up copies,
play games on their laptop without a disc, and as with previous ActiveMARK
versions, share game files with friends (games revert to trial mode when
shared). Consumers will activate ActiveMARK-enabled CDs by registering
products online or via phone. To the consumer, ActiveMARK is transparent, as
it's fast, easy and doesn't require any special programs to run.
"To offer Eidos gamers the ability to make back-up copies and legally
share games with friends is a real breakthrough," said Simon Protheroe,
Director of New Media and Online Technologies at Eidos. "This unified content
protection process for titles distributed via both CD and online creates
significant benefits for both Eidos and the consumer."
Trymedia's ActiveMARK technology, previously used only to secure
downloadable games and software, has been proven in over 30 million downloads
from top-tier publishers and independent developers alike. Today an
impressive roster of publishers securely distribute more than 300 casual and
core titles worldwide using ActiveMARK services. Publishers benefit in the
form of additional sales opportunities when content is shared virally.
About Trymedia
Trymedia Systems' secure digital delivery services provide the neutral
foundation for a wide range of solutions dedicated to optimizing game and
software sales for top-tier PC content developers and publishers. Trymedia
also operates the world's largest B2B marketplace for downloadable games and
software, through which major portals and other high-traffic destinations, as
well as the largest Peer-to-Peer Networks, make a catalog of
ActiveMARK-enabled games and software available to consumers around the world.
Trymedia is an Intel Capital funded company, headquartered in San Francisco
with offices in Europe. For more information please visit http://www.trymedia.com.
About Eidos
Eidos plc is one of the world's leading publishers and developers of
entertainment software with a diverse mix of titles for the PC,
PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM) and the
Xbox(R) video game system from Microsoft. For more information on Eidos and
its products visit http://www.eidos.com.
TRYMEDIA CONTACT: EIDOS CONTACT:
Linda Meyers Michelle Seebach Curran
linda@trymedia.com mcurran@eidos.com
925-408-9565 415-547-1214
SOURCE Trymedia Systems
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Related links:
http://www.trymedia.com
CONTACT:
Linda Meyers of Trymedia, 925-408-9565, or
linda@trymedia.com; or Michelle Seebach Curran of Eidos,
+1-415-547-1214, or mcurran@eidos.com
NOTE TO EDITORS: Trymedia is sponsoring a programming track on
game security at GDC today (3/24). The sessions all take place
in room C4 of the San Jose Convention Center. Zichermann will
release the results of a recent survey on sharing habits among PC
game purchasers during his business-oriented session Feed Good
Game Security from 4-5pm. Discussion will focus on the game
industry's changing model for protecting games without treading
on consumer rights. Other Security track sessions will have a
more technical bent. For detailed session info see
http://www.trymedia.com/gdc04. Trymedia is located in GDC booth #844.
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