Data Highlights Potential for Viral Sales of CD/DVD-Based Products Sold at
Retail When Users Can Securely Backup and Copy Discs
SAN JOSE, Calif., Game Developers Conference, March 24 /PRNewswire/ --
Secure distribution technology and services provider Trymedia Systems today
made public the results of a recent survey on consumer copying and sharing
habits of PC games purchased at retail. The survey results indicate that
although consumers are aware of the legal and ethical implications, they
continue to copy games for archival purposes and social obligations.
Specific survey results include:
-- 15% of consumers admit to copying retail games in the past 6 months.
-- 66% asserted their right to make back-up copies of games.
-- 64% said that illegal copying hurt game developers.
-- Each admitted copier buys an average of 7 games per year and makes
17 copies.
-- 35 copies are made per 100 units sold on average.
-- The top three reasons why people make copies:
#1 Personal backup
#2 To share with friends
#3 To use them on multiple computers (such as desktop and laptop)
-- The top reasons consumers share games are:
#1 To play multiplayer games with their friends
#2 Their friends asked them to
#3 They thought their friends would like the game
-- Consumers felt that their friends were honest people and that sharing
could result in their friend buying his own copy about 50% of the time.
* The survey randomly polled 2122 adults who visited http://www.trygames.com in
the last 30 days.
"The games industry is endearing itself to gamefans by keeping players in
mind as game copying and sharing issues are addressed. Through
consumer-friendly methods such as Trymedia's ActiveMARK technology consumers
can legally share or copy PC games while simultaneously increasing publishers'
potential revenue," said Gabe Zichermann, Trymedia's VP of Strategy and
Communications. "It's a win-win situation for consumers and game developers
alike."
Trymedia's ActiveMARK technology reverts PC games to free trial mode with
an option to purchase when files are shared. It also permits secure backups,
multi-machine installations and the creation of personal game "jukeboxes"
without the need for physical media. Numerous top-tier game developers and
publishers have already implemented ActiveMARK technology in their games. For
a current list of customers and affiliates see http://www.trymedia.com.
About Trymedia
Trymedia Systems' secure digital delivery services provide the neutral
foundation for a wide range of solutions dedicated to optimizing game and
software sales for top-tier PC content developers and publishers. Trymedia
also operates the world's largest B2B marketplace for downloadable games and
software, through which major portals and other high-traffic destinations, as
well as the largest Peer-to-Peer Networks, make a catalog of
ActiveMARK-enabled games and software available to consumers around the world.
Trymedia is an Intel Capital funded company, headquartered in San Francisco
with offices in Europe. For more information please visit http://www.trymedia.com.
CONTACT:
Linda Meyers
linda@trymedia.com
925-408-9565
SOURCE Trymedia Systems
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Related links:
http://www.trymedia.com
CONTACT:
Linda Meyers of Trymedia Systems,
+1-925-408-9565, or linda@trymedia.com
NOTE TO EDITORS: Trymedia is located in GDC booth #844.
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