AUBURN HILLS, Mich., March 24 /PRNewswire/ -- Continental has appointed
Kathryn Blackwell as Vice President of Communications and Marketing for its
NAFTA Region. Blackwell comes to the company with almost 20 years of
experience in public relations and marketing in the transportation sector,
with the majority of that time spent working within the automotive
industry.
In her new position with Continental, Blackwell is responsible for
public relations, employee communications, marketing communications and
market research for Continental's three automotive divisions in North
America and for corporate communications for the Continental Tire and
ContiTech Division operations in North America.
Blackwell joins Continental from Union Pacific Railroad, headquartered
in Omaha, Nebraska, where she was Assistant Vice President, Corporate
Communications. In that position, her responsibilities included developing
the strategic direction for all aspects of public relations, employee
communications, as well as the development and implementation of a national
brand advertising campaign.
While in the automotive industry, Blackwell spent three years with
DaimlerChrysler in the Public Relations and Marketing departments. She
began her automotive career with Ford Motor Company where she held a
variety of positions within the Public Affairs department, including a
three-year assignment with Ford Europe.
Blackwell received her Bachelor of Arts degree in English and
Communications from the University of Michigan and her Master of Science
degree in Integrated Marketing Communications from Northwestern
University's Medill School of Journalism.
With targeted annual sales of more than euro 26.4 billion for 2008, the
Continental Corporation is one of the top automotive suppliers worldwide.
As a supplier of brake systems, systems and components for the powertrain
and chassis, instrumentation, infotainment solutions, vehicle electronics,
tires and technical elastomers, the corporation contributes towards
enhanced driving safety and protection of the global climate. Continental
is also a competent partner in networked automobile communication. Today,
the corporation employs approximately 150,000 people at nearly 200
locations in 36 countries.
SOURCE Continental AG
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