Solution Optimizes Inbound Interactions for Telecommunications Industry;
Reduces Churn and Increases Customer Value Across Multiple Channels
SAN MATEO, Calif., March 25 /PRNewswire-FirstCall/ --
E.piphany, Inc. (Nasdaq: EPNY), a full-suite provider of customer relationship
management (CRM) software, today announced the immediate availability of
E.piphany(R) Interaction Advisor for Telecommunications, a new solution that
combines contextual and historical customer data from across the enterprise to
turn inbound customer interactions into immediate opportunities that improve
customer retention and increase cross-sell revenue. Uniquely designed for
today's telecommunications organizations, the solution includes pre-packaged
data models, business processes, and campaign templates reflecting industry
best practices, and allows for customer implementations to be deployed in a
matter of weeks.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
A hyper-competitive business climate and poor service quality have caused
telecommunications companies to suffer from soaring customer churn, high
customer acquisition costs, and lower profit per customer. Based on customer
acquisition costs alone, churn costs the telecommunications industry tens of
billions of dollars annually. In addition, many telecommunications companies
are seeking to cross-sell products to increase customer share-of-wallet.
Building on E.piphany's patented real-time data analytics capabilities,
E.piphany Interaction Advisor applications directly tackle these primary pain
points in the telecommunications industry. The solution works across multiple
channels in a coordinated fashion, and is particularly geared for the contact
center, Web-self service, and mobile devices. Additionally, the system offers
the ease and flexibility to leverage existing technology systems. E.piphany
Interaction Advisor has provided immediate business value for leading
telecommunications organizations around the world.
"The impact of customer defections on the telecommunications industry is
enormous," said Phil Fernandez, executive vice president of products and
marketing at E.piphany. "Our experience with more than a dozen wireless,
wireline, and diversified providers in the telecommunications industry enables
us to help companies combat falling revenues by taking advantage of the
'golden moment' when customers can be influenced -- the moment when a customer
has chosen to interact with the company. E.piphany Interaction Advisor for
Telecommunications helps companies leverage inbound customer contacts to
reduce churn, increase cross-sell, and optimize the value of each customer
relationship."
E.piphany Interaction Advisor for Telecommunications is a one-of-a-kind
marketing solution that turns every inbound customer interaction into an
immediate business opportunity. The solution blends information about
real-time behavior from telephone calls, Web interactions, and mobile device
interactions together with customer demographics, transactional data, and
other information from across the enterprise. Guided by strategies set by the
marketing user, the system combines this data with sophisticated on-line
analytic technologies to calculate offer acceptance probabilities, and selects
and presents the best offer for each individual customer. As customers accept
and decline offers, the self-learning analytics continuously adjust predictive
models to improve customer interactions without human intervention. The result
is ROI in as little as six months.
E.piphany Interaction Advisor for Telecommunications is available
immediately, and can be purchased as an individual solution or in combination
with other elements of the E.piphany E.6 CRM software suite. E.piphany also
today announced E.piphany Interaction Advisor for Retail Finance in a separate
news release. For more information, please contact E.piphany's sales
organization at 1-877-764-4163 or on the Web at: http://www.epiphany.com.
About E.piphany
E.piphany is a leading provider of marketing, sales, and service solutions
for the largest global enterprises. The company's integrated CRM suite, the
E.piphany E.6 software solution, is driven by real-time intelligence to enable
global businesses to understand their customers and take the optimal actions
to improve customer satisfaction, increase revenue, and reduce costs.
E.piphany E.6 solutions are built on the industry's most advanced,
component-based CRM platform, resulting in fast and easy deployment and
adoption. Leading companies, including more than 35 of the Fortune 100, use
E.piphany software products to enhance their customers' experiences, enable
organizational effectiveness, and drive value. With worldwide headquarters in
San Mateo, California, E.piphany has regional operations and offices
throughout North America, Europe, Asia Pacific, Japan, and Latin America. For
more information, visit us at http://www.epiphany.com.
NOTE: E.piphany and the E.piphany logo are trademarks of E.piphany, Inc.,
registered in the United States and other jurisdictions, and E.6 is a
trademark of E.piphany, Inc. All other trademarks are the property of their
respective owners.
This press release contains forward-looking statements regarding E.piphany
products and product features. The success of the products described above of
E.piphany may differ from the results discussed or forecasted in the
forward-looking statements. Factors that could cause actual results to differ
materially from the forward-looking statements include, but are not limited
to: risks associated with new versions and new products; compatibility of
E.piphany's software with other software programs; delays in the development
or release of new applications or application enhancements; customization,
deployment and/or operational delays or errors associated with E.piphany's
applications or those of third parties; implementation of products and
services; existence of errors or defects in products; rapid technological
change; significant current and expected additional competition; and the need
to continue to expand product distribution and services offerings. Further
information on potential factors that could affect the financial results of
E.piphany are included in E.piphany's Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q and its other filings with the Securities and Exchange
Commission, which are available at http://www.sec.gov. E.piphany assumes no
obligation to update the forward-looking statements in this press release.
SOURCE E.piphany, Inc.
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Related links:
http://www.epiphany.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
investors, Todd Friedman, +1-650-356-3934, or
tfriedman@epiphany.com, or media, Kim Stocks, E.piphany,
+1-650-356-5863, kstocks@epiphany.com, both of E.piphany; or
Meghan Butler of Applied Communications, +1-415-365-0222, or
mbutler@appliedcom.com, for E.piphany
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