AMD to Supply CPU, NVIDIA to Supply Graphics Chip Solution and BioStar to
Supply Motherboards
ONTARIO, Calif., March 25 /PRNewswire/ -- Apex Digital Inc., America's
number-one seller of DVD players, has finalized the specifications of its
revolutionary ApeXtreme (pronounced Apex Extreme) DVD player/Personal Video
Recorder/PC game console, it was announced today by company President Steve
Brothers. At the heart of the system will be AMD's AthlonXP2000+processor
chip; video will be supplied by NVIDIA's nForce2 IGP graphics processor; all
of which will be integrated on a motherboard produced by Biostar. The
ApeXtreme will also utilize NVIDIA's GeForce4 MX graphics card to supply
smooth, crisp graphics. Additionally, the company has added Personal Video
Recording (PVR) functionality to the device since it was originally unveiled
at this year's Consumer Electronics Show (CES).
"By creating the first game console that will play PC games and combining
it with a full-featured DVD player and a Personal Video Recorder, Apex is
defining a new product category," said Brothers. "And just like with all of
our other products, we want to provide the best technology at a price that
makes sense to the average consumer. Working with AMD, NVIDIA and Biostar
allows us to do that."
The ApeXtreme is the first device of its kind. It functions as a
full-featured, high-end home DVD player, a hard-disk-based Personal Video
Recorder and a home game console designed to play any PC game -- all in one
attractive device. The device moves PC versions of electronic games out of the
computer room and into the TV room, giving gamers the ability to play their
favorite "PC-only" games on a console machine, with a bigger game image -- on
their standard TV. The enhanced CPU and graphics hardware will deliver game
performance and graphics superior to existing game consoles for gamers of all
skill levels. With the newly announced PVR capabilities, users will have
near-total control over their TV viewing. PVR allows them to easily record
television programs to the internal hard disk for later playback, or to
record, pause and/or rewind "live" television programs as they watch them.
Introduced at this year's Consumer Electronics Show (CES), the ApeXtreme was
honored as the "Best of CES" in the "Home Audio & Video" category, as well as
being a CES Innovations Design and Engineering Showcase Honoree.
The ApeXtreme will be available to consumers in select markets this
Spring. The device will be available everywhere in third quarter of this
year. Suggested retail price is $499.
Another major advantage the ApeXtreme will have over existing game
consoles is the large library of games available for the device. There are
already thousands of PC game titles that can be played on the ApeXtreme --
many of which are not even available for existing game console systems. Just
like proprietary game consoles, there is no waiting to play games on the
ApeXtreme. Unlike personal computers, there's no "boot-up" time with the
ApeXtreme -- turn it on, drop in the unmodified PC game CD/DVD and you're
ready to play. The device's unique game-play ability is made possible by a
patented "Drop & Play(TM)" Engine, developed by Digital Interactive System
Corporation (DISC). Apex has partnered with DISC to be the first to bring
this groundbreaking technology to market.
The ApeXtreme combines all the most popular features of Apex Digital's
successful line of DVD players such as Component, Composite, S-Video, Scale up
Video Output and Digital Video (DVI) outputs with everything a gamer could
want in a game console like powerful central and graphics processors, dual
channel 256 MHz DDR SDRAM, 40 GB hard drive and networking capabilities. The
device also boasts 5.1 channel Dolby digital audio output, as well as the
ability to playback a variety of CD and DVD formats. The ApeXtreme marks Apex
Digital's first PVR-capable device.
About Apex Digital Inc.
Headquartered in Ontario, California, Apex Digital Inc. is the country's
leading manufacturer and marketer of DVD home entertainment players and a
fast-growing supplier of analog and digital televisions. Founded in 1999 by
David Ji and Ancle Hsu, privately held Apex Digital, Inc. expects to exceed
$1billion-plus in sales for 2004. The company's products are now carried in
over 20,000 retail outlets nationwide. For more information about Apex
Digital Inc. go to http://www.apexdigitalinc.com.
About DISC
Digital Interactive Systems Corporation (DISC) is a California corporation
headquartered in Long Beach, California. DISC produces and markets hardware
and software based on patented technologies. DISCover is the registered
trademark name under which DISC's partners will market their PC game and
digital interactive entertainment consoles. For more information about DISC,
go to http://www.discoverconsole.com.
About AMD
AMD (NYSE: AMD) designs and produces microprocessors, Flash memory devices
and system-on-chip solutions for the computer, communications and consumer
electronics industries. AMD is dedicated to helping its customers deliver
standards-based, customer-focused solutions for technology users, ranging from
enterprises to government agencies and individual consumers. Founded in 1969,
AMD is a Standard & Poor's 500 company with global operations and
manufacturing facilities in the United States, Europe, Japan and Asia. For
more information about AMD, go to http://www.amd.com.
About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology
dedicated to creating products that enhance the interactive experience on
consumer and professional computing platforms. Its graphics and communications
processors have broad market reach and are incorporated into a wide variety of
computing platforms, including consumer digital-media PCs, enterprise PCs,
professional workstations, digital content creation systems, notebook PCs,
military navigation systems and video game consoles. NVIDIA is headquartered
in Santa Clara, California and employs more than 1,800 people worldwide. For
more information, visit the Company's Web site at http://www.nvidia.com.
About Biostar
Since its establishment in 1986, the BIOSTAR GROUP has become a major
motherboard supplier to the PC industry worldwide. In order to pursue
continuous growth, BIOSTAR has invested heavily in acquiring the physical and
human resources to excel research and development. With a constant emphasis
on quality, BIOSTAR seeks to offer products with the highest price-performance
ratio in the industry. For more information, visit the Company's web site at
http://www.biostar-usa.com.
SOURCE Apex Digital Inc.
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Related links:
http://www.apexdigitalinc.com
http://www.discoverconsole.com http://www.amd.com
CONTACT:
Marietta Schoenherz of Apex Digital,
+1-909-923-8686; or Beverly Visty-Doman of DSLV Lawlor,
+1-626-449-0021, for Apex Digital; or John Foster of Zeitgeist,
+1-310-392-4330, for DISC; or Teresa Osborne of AMD,
+1-512-602-0040; or Derek Perez of NVIDIA, +1-408-486-2512; or
Biostar, +1-626-581-1055
NOTE TO EDITORS: Photos available upon request. Please contact
Beverly Visty-Doman, +1-626-449-0021 office, or +1-213-706-9321
mobile or Beverly@Lawlorretail.com.
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