New Site To Feature Full Episodes And Clips From The Entire 12 Seasons Of
The Emmy(R) And Peabody(R) Award-Winning Animated Series
Beta Version Reaches Over Three Million Streams Of Full-Episodes And Clips
In Less Than One Week
NEW YORK, March 25 /PRNewswire/ -- South Park Digital Studios LLC, the
joint venture between "South Park" creators Trey Parker and Matt Stone and
COMEDY CENTRAL, a division of MTVN Entertainment Group, a unit of Viacom
(NYSE: VIA, VIA.B), announced today the launch of the new
southparkstudios.com, which will feature free, streaming, full-length
episodes and clips from the entire 12 seasons of the Emmy(R) and Peabody(R)
Award- winning animated series. The site which rolled out a beta version
last Wednesday has already received over three million page views, over two
million video plays, and more than a million streams of full episodes.
"The 'South Park' phenomenon began as a viral video clip. Now it
continues its digital and creative leadership with the launch of an
extensive site devoted entirely to 'South Park,'" said Doug Herzog,
president, MTV Networks' Entertainment Group. "Southparkstudios.com is a
true representation of Matt and Trey's vision and is the ultimate online
destination for 'South Park' fans -- allowing them full access to every
'South Park' episode ever created."
When asked about the launch of the new site, Stone and Parker said, "We
got really sick of having to download our own show illegally all the time
so we gave ourselves a legal alternative."
Anne Garefino, General Manager of South Park Digital Studios, had this
to say about the future of southparkstudios.com, "One goal in moving
forward is to make every episode of 'South Park' available world-wide.
Currently, full episodes are not available in the UK, Australia and a few
other foreign territories but we're not far off from making that happen. We
have some contractual issues to sift through but we're getting there."
Southparkstudios.com will offer fans an all new "South Park" digital
experience. The new site, which was designed by a creative team from "South
Park" in conjunction with Schematic, a WWP Digital Company, invites fans to
watch full episodes and clips of every "South Park" episode. Of all 169
episodes in the "South Park" Library, 168 are available today. Due to
contractual obligations, all new episodes will be available as soon as
possible after they premiere on COMEDY CENTRAL and remain available for
seven days. These episodes will return to the site permanently 30 days
after they premiere. Southparkstudios.com also features extensive video and
behind-the- scenes information from all 12 seasons allowing users to see
all their favorite "South Park" moments, comment on them and share them
with friends.
In addition to the wealth of video content, southparkstudios.com worked
with 65 Media to create the South Park Avatar Generator. Users can make
themselves into a "South Park" character (Canadians included) with the
Official Avatar Generator. They can pick from millions of combinations to
create their perfect self portrait in the "South Park" world. To date
35,000 Avatars have been created.
"The interesting part of designing for 'South Park' is to remember that
while it is a cartoon, it is not a show, or a site, for kids," said Andrew
Solmssen, General Manager and EVP, Schematic. "'South Park' wanted a site
that was as clean and well designed as anything on the Web, so that it
would showcase and put the proper emphasis on the show content."
Toyota and Virgin are the launch sponsors for the new
southparkstudios.com.
Launched in 1997, "South Park," now in its 12th season, remains the
highest-rated series on COMEDY CENTRAL. "South Park" repeats Wednesdays at
12:00 a.m., Thursdays at 10:00 p.m. and 12:00 a.m. and Sundays at 10:00
p.m., 11:30 p.m. and 3:00 a.m. (all times ET/PT).
Trey Parker and Matt Stone are co-creators and executive producers of
the Emmy(R) and Peabody(R) Award-winning "South Park," with Anne Garefino
also serving as executive producer.
Schematic, a WPP Digital company, deploys and develops solutions for
the Web, mobile devices, television, digital environments and emerging
platforms. Schematic offers complete strategic, creative, marketing and
technology services to Fortune 1000 companies, including Disney, Target,
Nokia, Coca- Cola, Comcast, Conde Nast and Turner. For more information,
please visit http://www.schematic.com.
COMEDY CENTRAL, the only all-comedy network, currently is seen in more
than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a
registered trademark of, Comedy Partners, a wholly-owned division of Viacom
Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet
address is http://www.comedycentral.com. For up-to-the-minute and archival press
information and photographs visit Press Central, COMEDY CENTRAL's press Web
site at http://www.comedycentral.com/press.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE COMEDY CENTRAL Corporate Communications
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Related links:
http://www.comedycentral.com
http://www.Southparkstudios.com http://www.schematic.com
CONTACT:
Aileen Budow, +1-212.767.3952,
aileen.budow@comedycentral.com, or Jenni Runyan, +1-310-407-4771,
jenni.runyan@comedycentral.com, both of COMEDY CENTRAL
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