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Pinnacle Systems Streamlines Editing, Graphics, and Playout at TVB Hong Kong

    MOUNTAIN VIEW, Calif., March 26 /PRNewswire-FirstCall/ --
Pinnacle Systems, Inc., (Nasdaq: PCLE) today announced that Television
Broadcasts Limited (TVB) Hong Kong, one of the largest producers of Chinese
language programming in the world, has made a significant installation of
Pinnacle Systems broadcast equipment in its new broadcast center at TVB City.
Interoperability between these systems has enabled TVB to streamline its
editing, graphics and playout operations.
    Nineteen FX Deko II systems are delivering stunning multi-channel effects
along with 22 Pinnacle Deko2200 2D character generators and 11 DVEXCEL
systems.  Twenty DekoCast graphics control systems are being used to provide
fully automated on air information by extracting live data and live index from
the server.  In addition, 30 Lightning 1000 image management systems and one
unit of Thunder LT are in use.  TVB will be using the seven MediaStream 1600
server for playout of Programs and Commercials utilizing a completely
redundant server configuration.  Pinnacle Systems ConnectPlus 1000 units will
be used to transfer material from a remote location to the Central Playout
Center utilizing a WAN infrastructure.
    Garry Kum, Manager, Technical Services & Development Dept, Engineering
Division of TVB Ltd. said, "Pinnacle Systems MediaStream Servers offer
scalability, reliability and especially modularity, which allows us to expand
the system in tandem with TVB's growth."
    Alice Y W Wong, Graphic Art Director, Art Subdivision, TVB Ltd said, "As
it supports UNICODE multi-language environment, it allows the flexibility of
using Chinese or English fonts easily.  The FX Deko II also offers the
Creative team more flexibility as they can create moving graphics and text
through 3D space in real time."
    TVB celebrated its 35th Anniversary last November.  It operates two local
free-to-air programme channels in Hong Kong.  TVB Jade and TVB Pearl offer
14,000 hours of programming to 2.1 million homes in Hong Kong.  TVB also
operates TVBI, which licenses and distributes Chinese programmes to more than
30 countries through its overseas pay-TV platforms.
    Mr. Leung Wai Boon, Deputy Controller, Engineering Department of TVB,
said, "The new facility provided us with the opportunity to acquire new
technology that would help us enhance our service as well as cope with future
development.  The shift has also enabled TVB to progress quicker on its road
to digitalisation.  We are familiar with Pinnacle products as we worked with
the first generation Dekos that were purchased seven years ago.  As for Ideal
Systems (a product distribution and systems integration company), we have
worked with them for a very long time.  Our relationship with Ideal is more of
a Business Partner rather than a vendor.  That works well for both parties."

    About TVB
    Founded in 1967, TVB was a pioneer in the Hong Kong TV industry and is
presently the SAR's most prominent and successful provider of free-to-air
television services.  The company is a world leader in the production of
Chinese language television programming and the distribution of this
programming to Chinese audiences around the world.  TVB operates pay-TV
platforms in the US, Europe and Australia and licenses and distributes its
programming by various means in more than 30 countries.  For more information,
visit http://www.tvb.com.

    About Pinnacle Systems, Inc.
    Pinnacle Systems provides broadcasters and consumers with cutting-edge
digital media creation, storage, and play-back solutions for use at Home, in
the Studio and on the Air.  Pinnacle Systems' award winning digital media
solutions are in use around the world for broadcast, video editing, DVD and
CDR authoring and on the Internet.  A recognized industry leader, the company
has received eight prestigious Emmy Awards for its technical innovations and
carries this commitment throughout all of its product lines.  Pinnacle Systems
may be reached at (650) 526-1600 or at http://www.pinnaclesys.com.

    NOTE:  All trademarks and registered trademarks are the property of their
respective owners, 2002-2003, Pinnacle Systems, Inc.


SOURCE Pinnacle Systems, Inc.




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    CONTACT:
    Media, Paulien Ruijssenaar, +1-650-237-1648,
    or paulien@pinnaclesys.com, or Investor Relations,
    ir@pinnaclesys.com, both of Pinnacle Systems, Inc.; or Evan Sirof
    of MarComm-On-Call, +1-914-993-0805, or evan@marcomm-on-call.com,
    for Pinnacle Systems, Inc.