JOINT DEAL LOCALIZES eWEEK.COM FOR EUROPEAN MARKET;
EXTENDS GLOBAL REACH, EXPANDS MARKETING PROGRAM PORTFOLIO FOR BOTH
COMPANIES
NEW YORK, March 26 /PRNewswire/ -- Ziff Davis Enterprise, B2B
technology's trusted information and marketing resource, today announced a
partnership with NetMediaEurope. Under this partnership, Ziff Davis
Enterprise has designated NetMediaEurope as the licensed provider of
localized eWeek.com sites in France, Italy, Spain and Germany.
NetMediaEurope will serve as Pan-European sales and client services partner
for Ziff Davis Enterprise's portfolio of integrated marketing programs,
including demand generation, e-seminars and live executive events. Ziff
Davis Enterprise will also be able to offer its clients branding
opportunities across NetMediaEurope's portfolio of European websites.
NetMediaEurope was founded in July 2007 after a successful Management
Buy-Out of the online assets of VNU Business Media Europe (a VNU branch,
now known as The Nielsen Company) in four countries. Recognized as Europe's
pre-eminent B2B media/marketing firm for the IT professional and technology
marketer audience, the company's portfolio of more than 40 websites
includes such brands as VNUnet, The Inquirer, PC Professional, Gizmodo and
Silicon. The European launch of eWeek.com is planned for Q2 2008.
"NetMediaEurope's proven reputation in the European community of IT
experts and technology marketers make them the ideal partner for us," said
Steve Weitzner, chairman and CEO, Ziff Davis Enterprise. "They're well
suited to readily address the heightened European demand for our content
and services. In fact, NetMediaEurope has already begun delivering European
face-to-face events and demand generation programs on behalf of our global
customers. We are excited to have them on board."
This partnership is part of Ziff Davis Enterprise's overall strategy to
expand the global reach of its editorial and marketing programs through an
extensive network of best-of-breed local partners.
"We are thrilled to partner with Ziff Davis Enterprise," said Dominique
Busso, CEO, NetMediaEurope. "It's an honor to bring the renowned eWeek
brand to the discerning European IT community. Our insight into the
European marketing needs of the B2B technology marketer and Ziff Davis
Enterprise's extensive portfolio of integrated marketing programs will be a
winning combination for our mutual clients."
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information and
marketing resource. Millions of technology buyers rely on our relevant,
objective content to identify the right solution for their organization.
Over 300 technology companies, from industry giants to emerging start-ups,
rely on our contextual marketing, content and audience development
expertise to compress sales cycles and lower their go-to-market costs.
Leading brands include Baseline, CIO Insight, eWEEK, baselinemag.com,
cioinsight.com, eWEEK.com, WebBuyersGuide.com, the Developer Shed network,
as well as eSeminar, Virtual Tradeshow, Event, and Custom Media services.
Ziff Davis Enterprise has a global database of 4 million users representing
an unparalleled community of business and technology professionals,
developers, and the channel. http://www.ziffdavisenterprise.com
About NetMediaEurope:
NetMediaEurope was founded in July 2007 after a group of leading
managers in VNU together with the Online CEO, Dominique Busso, joined
forces with Truffles Ventures in Paris to successfully carry out a
Management Buy-Out of the online assets of VNU Business Media Europe (a VNU
branch, now known as The Nielsen Company) in four countries. NetMediaEurope
publishes a portfolio of websites aimed towards IT Experts. With its more
than 40 sites across Europe, NetMediaEurope is the leading European B2B
sales house to target the IT professional audience and market segment.
Furthermore, NetMediaEurope is the exclusive pan-European sales
representative for the online properties of Incisive Media (formerly VNU)
in the UK and VNU in the Netherlands. Our portfolio includes brands such as
Computable, The Inquirer, PC Professional, Gizmodo and Silicon.
http://www.netmediaeurope.com
SOURCE Ziff Davis Enterprise
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Related links:
http://www.ziffdavisenterprise.com
http://www.netmediaeurope.com
CONTACT:
Stephanie McCarthy of Ziff Davis Enterprise,
+1-978-887-2246 x130, Stephanie.mccarthy@ziffdavisenterprise.com;
or Dominique Busso of NetMediaEurope, +33-1-53321000,
dbusso@netmediaeurope.com
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