Former Head of Brand Advertising for Google and YouTube Teams with Leading
Operator of Niche Retail Web Sites
OMAHA, Neb., March 26 /PRNewswire/ -- NetShops Inc., a leading
developer and operator of specialty niche e-commerce Web sites, today
announced the appointment of Ash ElDifrawi, 41, as the company's first
Chief Marketing Officer. In this role, ElDifrawi is responsible for
management of the company's overall marketing strategy, including online
marketing, Search Engine Optimization (SEO), brand marketing, strategic
planning and corporate communications.
Ash ElDifrawi has more than 15 years of marketing, general management,
and strategy experience, and is specialized in the areas of online
marketing, brand building, strategic marketing and new product development.
Prior to joining NetShops, ElDifrawi was a Google Executive, leading all
Brand Advertising efforts for Google and YouTube. ElDifrawi managed a cross
functional team of over 60 marketing, operations and sales professionals
out of the company's Chicago office. He was also the architect of the
Google Brand Accelerator (GBA), a cross functional organization focused on
delivering relevant and impactful display and video online advertising to
F1000 brand advertisers.
"As our company continues to grow at a significant rate, it became
clear we needed strong marketing leadership to take us to the next level.
Ash will lead all our marketing efforts to ensure consumers fully
understand NetShops unique value proposition, as well as, building strong
equity in our brand with consumers and advertisers to ensure sustainable
long term growth," said Carter Cast, NetShops CEO.
Prior to Google, Ash ElDifrawi spent several years at William Wrigley
Jr. Company where he was Managing Director of the Global Enjoyment Platform
and oversaw the $1+ billion global brand portfolio including Extra, Life
Savers, Creme Savers, Doublemint, Solano and Juicy Fruit. ElDifrawi came to
Wrigley from McKinsey, where as a Management Consultant, worked with the
world's leading companies in solving a multitude of problems in the areas
of operations, marketing, and strategy.
A former Clinical Psychologist, ElDifrawi earned his BA in biology and
MA in sociology from the University of Chicago, and went on to gain his
Doctorate in Clinical Psychology. ElDifrawi is also an accomplished writer
and film- maker.
About NetShops Inc.
In 2006, NetShops was named the nation's 13th fastest growing company
in America by Inc. Magazine. It currently ranks No. 104 on 2007 Internet
Retailer Top 500 list. The company was founded by Doug Nielsen, Mark
Hasebroock and Julie Mahloch when they acquired the Web site Hammocks.com
and started selling hammocks online. They soon recognized a tremendous
opportunity in developing multiple, specialty e-commerce Web sites, each
selling a specific line of products. NetShops now owns and operates over
200 online stores in categories ranging from binoculars to barstools to
hammocks for every part of the customer's home -- living room, bedroom,
bath, kitchen, office, garage, yard, garden and more. NetShops, Inc. is
privately held and funded by Insight Venture Partners and Sequoia Capital.
The company employs approximately 300 people and is based in Omaha, Neb.
NetShops' corporate Web site is http://www.netshops.com.
SOURCE NetShops Inc.
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Related links:
http://www.netshops.com
CONTACT:
Media, Kendra Thornton of Thornton PR for
NetShops Inc., +1-773-525-6110, kendra@thorntonpr.com
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