LOS ANGELES, March 26 /PRNewswire-FirstCall/ -- Debbie Miller has been
named Executive Vice President, Worldwide Marketing, CBS Films, it was
announced today by Amy Baer, President and Chief Executive Officer of the
new division within CBS Corporation (NYSE: CBS and CBS.A).
In this position, which reports to Baer, Miller will be responsible for
all worldwide marketing for CBS Films, overseeing advertising, promotions,
publicity, media and research, as well as digital/online marketing
initiatives.
Miller will join CBS Films after her contract expires in June with
Warner Bros. Pictures, where she serves as Executive Vice President of
Domestic Theatrical Marketing. At Warner Bros. she has spearheaded
campaigns for the "Harry Potter" series, the highest grossing franchise in
motion picture history, as well as for three Academy Award Best Picture
winners: "The Departed," "Happy Feet" (Best Animated Film) and "Million
Dollar Baby." Miller also led campaigns for a wide range of films,
including the "Ocean's" films, "The Matrix Reloaded" and "The Matrix
Revolutions," as well as "I Am Legend," "300," "Batman Begins," "Superman
Returns," "Charlie and the Chocolate Factory," "The Polar Express," "Mystic
River," "Syriana" and "Michael Clayton," among many others.
"Debbie is a marketing force in the film industry, having orchestrated
highly successful campaigns in every genre, ranging from the biggest
blockbusters to sleeper hits," said Baer. "Her creativity and versatility
in marketing films is matched only by the respect and praise she draws from
filmmakers, actors, agents and publicists. The broad range of talents she
brings in advertising, publicity and emerging forms of media make her the
perfect choice to establish and build our marketing department. This is a
hiring coup for our young studio, and another example of CBS Films aligning
itself with the best executive and creative talent in the industry."
"To be part of building a studio from the ground up is a dream come
true," said Miller. "Amy and Les (Moonves) are two of the most respected
executives in the entertainment industry and I'm honored to join their
team. I look forward to the challenge and excitement of fully developing
innovative marketing campaigns for the diverse slate of motion pictures
coming from CBS Films."
Miller had been with Warner Bros. Pictures since 2001, joining as
Senior Vice President, Publicity and subsequently serving in several upper
level marketing positions.
Prior to joining Warner Bros., Miller was Vice President of National
Publicity at Twentieth Century Fox. Her campaigns there included
"Independence Day" (Campaign of the Year, Publicist Guild Awards), "There's
Something About Mary" (Campaign of the Year, Publicist Guild Awards),
"Fight Club," "Speed," "True Lies" and the Oscar nominated films "Cast
Away," and "The Thin Red Line."
About CBS Films
CBS Films, established in 2007, plans to develop and produce four to
six movies a year spanning all genres, with production budgets up to $50
million per film. The films will be released domestically through a U.S.
theatrical distribution unit to be established within CBS Films.
About CBS Corporation
CBS Corporation is a mass media company with constituent parts that
reach back to the beginnings of the broadcast industry, as well as newer
businesses that operate on the leading edge of the media industry. The
Company, through its many and varied operations, combines broad reach with
well-positioned local businesses, all of which provide it with an extensive
distribution network by which it serves audiences and advertisers in all 50
states and key international markets. It has operations in virtually every
field of media and entertainment, including broadcast television (CBS and
The CW -- a joint venture between CBS Corporation and Warner Bros.
Entertainment), cable television (Showtime and CBS College Sports Network),
local television (CBS Television Stations), television production and
syndication (CBS Paramount Network Television and CBS Television
Distribution), radio (CBS Radio), advertising on out-of-home media (CBS
Outdoor), publishing (Simon & Schuster), interactive media (CBS
Interactive), music (CBS Records), licensing and merchandising (CBS
Consumer Products), video/DVD (CBS Home Entertainment), in- store media
(CBS Outernet) and motion pictures (CBS Films). For more information, log
on to http://www.cbscorporation.com.
SOURCE CBS Corporation
 back to top
Related links:
http://www.cbscorporation.com
http://www.prnewswire.com/comp/185007.html / (CBS CBS.A)
CONTACT:
CBS Corporation: Chris Ender,
+1-323-575-2021, cender@cbs.com, or For CBS Films: Lynda Dorf,
+1-310-248-6105, ldorf@bwr-la.com, for CBS Corporation
|
