LOS ANGELES, March 26 /PRNewswire/ -- CraveOnline.com(TM)
(http://www.CraveOnline.com) a leading lifestyle destination for men featuring
video, movies, TV, music, sports, games, cars, humor and more, announced
today that it has acquired established hoops fan and basketball culture
site, HoopsVibe.com (http://www.HoopsVibe.com), continuing to bolster
CraveOnline's leadership position in the highly competitive online male
youth market. The acquisition will support CraveOnline's parent company,
AtomicOnline (http://www.AtomicOnline.com), in their strategy to acquire and grow
a family of quality owned and operated niche properties.
HoopsVibe was founded in 2002 with the goal of building a basketball
site that covered all aspects of basketball culture, catering to the whole
spectrum of fans, from the casual spectator to the dedicated stat junky.
The site offers the day's biggest stories, keeps tabs on the top prospects
in high school and the NCAA, covers basketball shoe and related merchandise
releases, and provides players in the HoopsVibe community with training
schemes, diet plans and a range of instructional videos.
Founded in 2005, StreetBallTalk (http://www.StreetBallTalk.com) was created as
a part of HoopsVibe to give streetball fans a place to discuss news, share
playing tips and generally keep tabs on the world of blacktop basketball.
Since then, its user base has grown to becoming the biggest streetball
community on the web. Its members include high school-aged players and
several professional trainers and coaches, who trade training advice and
keep logs of their improvements throughout the season.
"HoopsVibe and StreetBallTalk serve as destinations for active members
who visit the site on a daily basis," stated Mike Dodge, SVP/General
Manager of AtomicOnline. "CraveOnline's wide and deep content offerings and
creative resources continue to attract major brand advertisers wishing to
connect with men engaged in the content they crave."
About CraveOnline.com
CraveOnline.com (http://www.craveonline.com) is a leading lifestyle
destination for young men ages 18-34 and also serves as the
demographic/psychographic hub for a family of other male-centric web
properties featuring video, movies, TV, music, sports, games, cars, humor
and more. As one of the fastest growing destinations on the web with sites
like ComingSoon.net, Sherdog.com, ActionTrip.com, Superherohype.com and
SpikedHumor.com. CraveOnline attracts nearly 26 million unique visitors per
month, and is larger than leading competitor Heavy Networks and twice the
size of Maxim. For advertisers, opportunities for sponsorship and creative
integration go beyond the banner to make marketing messages an
uninterrupted part of the user experience. Recent brand advertisers include
Axe, 20th Century Fox, Rockstar Videogames, the U.S. Army and Air Force.
The company is based in Los Angeles with sales offices in New York, Chicago
and San Francisco. CraveOnline is part of AtomicOnline
(http://www.atomiconline.com), a diversified online media company.
CONTACT:
Erica (Schrag) Mildh
Manager, Public Relations & Marketing
erica.mildh@atomiconline.com
310.828.0056 x.395
SOURCE CraveOnline.com
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Related links:
http://www.atomiconline.com
http://www.craveonline.com http://www.StreetBallTalk.com
http://www.HoopsVibe.com
CONTACT:
Erica (Schrag) Mildh, Manager, Public
Relations & Marketing, for CraveOnline.com, +1-310-828-0056
x.395, erica.mildh@atomiconline.com
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