FORT LAUDERDALE, Fla., March 27 /PRNewswire/ -- Parlux Fragrances, Inc.
(Nasdaq: PARL) announced today that it had entered into a licensing agreement
with Jockey International, Inc. for the worldwide fragrance rights for the
JOCKEY(R) brand. The Company expects to work closely with Jockey
International, Inc. in the development of synergistic marketing and in-store
activities, and to implement a major fragrance launch focused on today's
health and fitness-oriented lifestyle, in the fall of 2001.
Commenting on the agreement, Ilia Lekach, Chairman and Chief Executive
Officer said, "We are very pleased to be associated with a company that has
been in existence for over 100 years and is recognized internationally for its
quality products for men and women. The JOCKEY(R) name has an over 80%
consumer awareness worldwide. We plan to introduce a unique line of fine
fragrance products which will complement the Jockey image for sale in
department stores and specialty stores, as well as Jockey's proprietary retail
stores. We are tremendously excited regarding the potential of this new
product line and look forward to working closely with Jockey's management
team. We intend to grow our Company through agreements and relationships with
companies and brands with global recognition, such as JOCKEY(R)."
Bob Nolan, President of Jockey Brands said, "Jockey has continued to seek
out partners in a number of markets to broaden the scope of JOCKEY(R) product
potentials. In our quest to expand into other image-building areas, we never
lose sight of our commitments to fashion and quality. We are therefore
extremely pleased with the prospect of working with a respected company such
as Parlux Fragrances in this exciting new area."
Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige fragrances and holds the licenses to manufacture and distribute the
designer fragrance brands of PERRY ELLIS, FRED HAYMAN BEVERLY HILLS, and OCEAN
PACIFIC. The Company also owns, manufactures and distributes its own
fragrance brand, ANIMALE Parfums.
The Company may periodically release forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements of the Company or its industry to be materially different from
any future results, performance or achievements expressed or implied by such
forward-looking statements. These risks and uncertainties include, among
others, future trends in sales and the Company's ability to introduce new
products in a cost-effective manner. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
thereof. The Company undertakes no obligation to publicly release the result
of any revisions to these forward-looking statements that may be made to
reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html or fax,
800-758-5804, ext. 674987
CONTACT:
Ilia Lekach of Parlux Fragrances, Inc.,
954-316-9008, ext. 116
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