Industry leaders in online ads and interactive promotions
team to generate new levels of brand engagement for consumers
LAS VEGAS, March 27 /PRNewswire/ -- PointRoll, Inc. and ePrize, LLC, today
announced their partnership in development of a seamless, full-service,
interactive promotion advertising solution. The announcement was made at the
Interactive Promotion Summit (http://www.promotionsummit.com ) taking place in
Las Vegas.
Providing advertisers access to ePrize's interactive promotion offerings
and PointRoll's online advertising rich media services, the partnership will
allow the world's leading brands to drive superior consumer interaction,
response, registration and brand engagement.
"Combining the capabilities of PointRoll to initiate consumer interaction
with ePrize's talent for collecting consumer data and preference information
will increase the depth of our services and significantly boost the volume of
registrants in our client campaigns," said ePrize founder and CEO Josh
Linkner.
"This relationship is really about empowering brands to get serious with
consumers on the first date. PointRoll's strong suit is leveraging rich media
technology to maximize online real estate. We increase conversion
opportunity, build brand awareness and engage consumers," said Chris
Saridakis, CEO of PointRoll. "Through this partnership, ePrize will equip
brands with deep, relationship-building promotional campaigns; and PointRoll
will attract and quickly involve the target audiences who experience them."
PointRoll products are uniquely suited for ePrize promotional offerings.
They can at once entice audience members and then quickly convert them into
participants by creating efficiencies such as in-ad unit sign-up, which
removes several of the steps usually associated with promotion registration
and acts to increase campaign response rates and ROI significantly.
PointRoll products utilize advanced technologies to bring a mini-Web site
to consumers without requiring a separate click. As part of the agreement,
PointRoll rich media products that generate consumer interaction -- including
FatBoy(R) expanding ads, Tomboy(TM) universal 100K+, TowelBoy(R) snap-back
units, BadBoy(TM) floating ads, and PaperBoy Local Delivery(TM) -- will be
included in the combined service packages.
ePrize services incorporated in the partnership include registration,
instant-win games, sweepstakes, creative, real-time database reporting,
follow-up e-mail marketing campaigns, legal and administrative services, full
promotion indemnification, offer distribution (code or coupon to all
registrants) and Promotion Safe(TM).
The integration of these powerful marketing services will enable both
ePrize and PointRoll to furnish clients with more comprehensive interactive
campaigns and enhanced overall interaction rates, resulting in higher sales
and brand awareness.
Both companies have found success employing interactive methods to gain
consumer interest and insight. Since 2005, the companies have opened new
headquarters to accommodate rapid growth.
About ePrize
As the industry leader of interactive promotions, ePrize has developed and
managed more than 2,000 campaigns in 36 countries for the world's most
recognized brands. ePrize has successfully launched promotions for top
advertisers, including Coca-Cola, American Express, Harrah's, General Motors,
The Home Depot, Yahoo!, The Gap, Palm, Ford, Northwest Airlines, Unilever,
P&G, Warner Brothers, Dell and Subway.
ePrize designs and manages powerfully effective programs that create
relationships between customers and brands and motivate specific consumer
behavior. Its promotions create actionable customer profiles that turn data
into dollars for clients and their agencies. The company has offices in
Detroit, New York, Chicago, Los Angeles, Dallas, and London. For more
information, visit http://www.eprize.com .
About PointRoll, Inc.
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI),
powers the most creative, engaging, and consumer-friendly ad campaigns on the
Internet. Founded in 2000, the company enables advertisers, agencies, and
online publishers to measurably increase conversion opportunity, brand
awareness, creative expression, and message content -- without disrupting the
user's online experience. PointRoll's proprietary technology platform
delivers a suite of rich media products including: FatBoy(R) expanding ads,
Tomboy(TM) universal 100K+, TowelBoy(R) snap-back units, BadBoy(TM) floating
ads, and PaperBoy Local Delivery(TM), dramatically enhancing the impact of any
Internet ad campaign. PointRoll's rich media experts support every campaign
with full service, including creative consultation and development, Q/A
testing, and trafficking. PointRoll works with more than 500 advertisers and
its technology is accepted by thousands of online publishers including Yahoo!,
MSN and AOL. For more information, please visit http://www.pointroll.com .
SOURCE PointRoll, Inc.; ePrize, LLC
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Related links:
http://www.eprize.com
http://www.pointroll.com http://www.promotionsummit.com
CONTACT:
Tim Wieland, +1-248-304-1414,
wieland@airfoilpr.com , for PointRoll, Inc. and ePrize, LLC
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