International Telematics Provider Adds Business Discussion to Traditional
Technical Presentations
DETROIT, March 27 /PRNewswire/ -- ATX Group, the world's largest
independent telematics services provider to the automotive industry, will
team with the Society of Automotive Engineers to introduce the first annual
three-day forum for in-depth discussions regarding automotive business
issues during SAE's annual World Congress April 14-16 in Detroit. The new
Executive Business Theater, complimenting SAE's current technical theaters,
will kick off with day-long sessions on Globalization April 14, Innovation
on April 15 and Financial Strategies on April 16. The sessions will be held
in the Detroit Hall at Cobo Arena. Consulting4Drive GmbH, a German-based
consulting firm, is also teaming with ATX and SAE on this new program.
David Hemming, President and CEO of the Pacific Rim Alliance, will kick
off the forum as keynote to Monday's Globalization discussion. Howard
Moskowitz, author of the book Selling Blue Elephants, will keynote
Tuesday's Innovations session, and Timothy D. Leuliette, chairman & CEO,
Leuliette Partners, will headline the Financial Strategy session on
Wednesday.
"ATX and SAE believe strongly that technical advancements in the
automotive industry must be balanced with the economic realities of today's
rapidly changing business environment," said ATX President and CEO Steve
Millstein. "It is not enough to simply offer a technical solution and then
hope somehow the solutions fit within a business model. They should be
concurrent processes. We are proud to partner with SAE to offer a program
to examine business issues at one of the World's premier automotive
industry events."
Over the course of the three days, panel discussions are also planned
on the challenges of globalization, the need for innovation in marketing to
the Millennial Generation, finding the balance between managing
market-driven innovation and profit projections, the financial
decision-making required when dealing with risky markets, emerging global
trends, and the secrets to making money in the automotive business.
Millstein noted that the focus on business solutions is critical for a
telematics provider such as ATX, which customizes telematics to address
specific business needs in specific markets rather than promoting it as a
shrink-wrapped, one-stop solution that can purportedly generate revenue by
claiming to meet a wide variety of consumer, commercial and public policy
needs.
ABOUT ATX: Based in Dallas-Fort Worth, Texas, and Dusseldorf, Germany,
ATX Group is the world's largest provider of customized telematics services
to the automotive industry, serving both North America and Europe. ATX
telematics services are designed to provide enhanced safety, security and
driving convenience to vehicle owners. These services include
location-specific emergency and roadside assistance, automatic collision
notification, stolen vehicle recovery, remote diagnostics and real-time
traffic and navigation assistance. ATX also customizes telematics services
to help automobile manufacturers and their affiliated dealerships to use
telematics data to reduce costs, enhance vehicle servicing, and more
closely manage customer relationships. ATX services are provided to vehicle
owners through the brand names of its customers -- Mercedes-Benz, BMW, PSA
Peugeot Citroen, Maybach, and Rolls-Royce Motor Cars. For more information,
visit http://www.atxg.com.
SOURCE ATX Group
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Related links:
http://www.atxg.com
http://www.sae.org/congress
CONTACT:
Gary Wallace, Vice President, Corporate
Relations, ATX Group, 1-800-511-5891, +1-972-753-6230,
gwallace@atxg.com
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