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Panasonic Announces its First High Definition Blu-ray Disc Player's Availability, Pricing

    NEW YORK, March 28 /PRNewswire/ -- Panasonic Consumer Electronics Company
today announced the upcoming availability of the company's first Blu-ray Disc
player, the DMP-BD10, available this September.
    Blu-ray Disc is the next generation optical disc format that features
capacity as large as 50 gigabytes on a dual-layer disc and will be capable of
holding high-definition movies, tens of thousands of songs, and extensive
capacity for extraordinary video games and PC storage. Blu-ray Disc has the
support of more than 170 leading companies including the top studios and
consumer electronics manufacturers.
    "With the DMP-BD10, Panasonic proves its commitment to providing the best
high definition entertainment experience for the home," said Reid Sullivan,
vice president, merchandising, Panasonic's entertainment group. "Our goal is
to focus on the total solution for an uncompromised high definition
experience. In addition we want to ensure that the consumer experience is as
easy as possible, so we've added EZ-Sync HDAVI control function to make it
simple to connect and control multiple products, such as a Panasonic Plasma
TV, Blu-ray Disc player and receiver. Plus, with the BD10 we respect the
legacy content that consumers have in their entertainment libraries, including
virtually all DVD and CD formats, as well as video and image formats."
    The introduction of the DMP-BD10 is timed to coincide with Panasonic's
release of its first 1080p Plasma TVs this fall, which can make full use of
Blu-ray's high definition entertainment capabilities.
    Pricing in the United States on the DMP-BD10 has not been finalized, but
will be less than $1,500. Panasonic will also release a high-definition
receiver that when matched with the Blu-ray Disc player will provide an
unparalleled entertainment experience.

    About Panasonic Consumer Electronics Company
    Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a
division of Panasonic Corporation of North America, the principal North
American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and
the hub of Panasonic's U.S. marketing, sales, service and R&D operations.
Information about Panasonic and its products is available at
http://www.panasonic.com. Additional company information for journalists is available
at http://www.panasonic.com/pressroom.


SOURCE Panasonic Corporation




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    CONTACT:
    Jeff Samuels of Panasonic, +1-201-392-4571,
    samuelsj@us.panasonic.com, or Ann Barlow of Peppercom,
    +1-415-438-9826, abarlow@peppercom.com, or Will Safer of
    Panasonic, +1-201-392-6124, saferw@us.panasonic.com