Channel To Be Distributed To Amp'd Mobile Customers
ORLANDO, Fla., March 28 /PRNewswire/ -- GameTrailers.com (GT), the
premier provider of video for gamers and a division of Viacom Inc.'s (NYSE:
VIA, VIA.B) MTV Networks, today announced the launch of its new mobile
video channel. As part of the mobile debut, GameTrailers will unveil "Go
Gaming," a new original series dedicated entirely to coverage of mobile
games. GT gaming content will be distributed to Amp'd customers beginning
in the second quarter, with a roll-out across all carriers in the coming
months.
"This exciting launch allows us to reach gamers in a new way by
bringing our original video game content directly to the user's mobile
device," said Jon Slusser, CEO, Executive Producer, GameTrailers. "We're
also thrilled to premiere 'Go Gaming,' a program that focuses on the
growing market of mobile games. Not only are we expanding our programming
line-up, but we are presenting the show to the perfect audience through our
new mobile video channel."
The GameTrailers mobile video channel provides viewers with a unique
combination of trailers, editorial reviews, special features, top ten lists
and original shows such as GT's critically-acclaimed debate series, "Bonus
Round." GT mobile video channel will also be the home for the new mobile
series, "Go Gaming," which features informative and entertaining fast-paced
previews and reviews of the latest mobile games. In the future, when
technology permits, viewers will be able to directly link to and purchase
all game titles mentioned in the show directly from their mobile devices.
MTV Networks creates immersive entertainment experiences for its
audiences on every platform, including mobile. Today's announcement from
GameTrailers was one of several that MTVN's brands made at the CTIA 2007
Wireless show. MTVN also announced that Pepsi and Intel have signed on as
charter sponsors for a variety of MTVN's mobile offerings, including its
mobile websites and the company's mobile television channels. MTVN and
Sprint expanded its partnership to bring even more of MTVN's popular music,
entertainment, kids and comedy programming to Sprint customers through
every possible mobile medium. COMEDY CENTRAL announced the launch of "South
Park 10: The Game," a 40-level action/adventure mobile game based on the
first 10 seasons of the Emmy and Peabody-Award winning series. MTV Networks
Kids and Family Group and Amp'd Mobile announced a new partnership where
content from Nickelodeon and The N content will appear within new channels
on Amp'd Live mobile service. Nickelodeon and Amp'd will also launch a
completely separate channel based on the property "SpongeBob SquarePants"
in second quarter 2007.
With 40 mobile channels, 80 mobile distribution deals, and thousands of
content hours provided monthly around the globe, MTV Networks is the
world's leader in entertainment content and programming for wireless.
Across its brands, MTVN puts everything from high-quality short-form and
full-length video, to news and pop culture content, to games and graphics,
to ringtones and voicetones on the handsets and in the hands of its diverse
and highly targeted audiences.
About GameTrailers
GameTrailers (GT) is the premier video destination for gaming
entertainment and information. GT delivers timely, high-resolution
broadband video content for gamers that includes original shows, video
reviews, game trailers and comprehensive video coverage of gaming events
from around the world. GT also has a robust community that features
user-generated content, a community marketplace and a variety of
communication tools so gamers can talk to friends and share media such as
fan movies, machinima and daily blogs. GT has offices in Los Angeles, San
Francisco and New York.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 135 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE GameTrailers.com
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Related links:
http://www.mtv.com/
CONTACT:
Karen Raque, +1-310-694-3138,
karen_raque@bhimpact.com, or Angie Newman, +1-310-694-3116,
angie_newman@bhimpact.com, both of Bender/Helper Impact; or
Aileen Budow, MTVN Entertainment Group, +1-917-842-9653,
Aileen.budow@mtvn.com
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