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Comedy Central(R) Mobile To Launch 'South Park 10: The Game' Cross Carriers and Internationally on Wednesday, March 28

   COMEDY CENTRAL Mobile's "South Park 10: The Game". (PRNewsFoto/COMEDY CENTRAL, Lon Atkinson)

ORLANDO, FL UNITED STATES
 40-Level Action/Adventure Mobile Game Based on The First 10 Seasons of The
                   Emmy and Peabody Award-Winning Series
Mobile Game Features 'South Park' Playable Characters Including Stan, Kyle,
     Kenny, Cartman, Scuzzlebutt, Mr. Hankey, Lemmiwinks and Many More
    'South Park 10: The Game' Was Developed With South Park Studios and
                              RealNetworks(R)

    ORLANDO, Fla., March 28 /PRNewswire/ -- COMEDY CENTRAL Mobile, a
division of Viacom's (NYSE: VIA and VIA.B) MTV Networks, announced today
the launch of "South Park 10: The Game," a 40-level action/adventure mobile
game based on the first 10 seasons of the Emmy and Peabody Award-winning
series "South Park." "South Park 10: The Game" will be available globally
-- in the U.S. and European markets -- and will be distributed on major
wireless carriers.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20070328/NYW048 )
    "South Park 10: The Game" was developed in close collaboration between
RealNetworks(R) award-winning mobile game studio, South Park Studios and
COMEDY CENTRAL to provide fans with a gaming experience that encapsulates
the show's attitude and voice. Mobile consumers playing "South Park 10: The
Game" will get to choose from series mainstays Stan, Kyle, Kenny, Cartman
as well as other favorite characters such as Starvin' Marvin, Lemmiwinks,
Butters, Mr. Hankey and many more. The 40-level action/adventure mobile
game incorporates both platform action and puzzle elements -- including
fighting ninjas, rescuing cows and capturing hippies!
    "The 'South Park' phenomenon reaches beyond the boundaries of
television," said Erik Flannigan, senior vice president, Digital Media,
COMEDY CENTRAL. "With the global launch of 'South Park 10: The Game,'
COMEDY CENTRAL is providing wireless consumers with the ultimate 'South
Park' mobile gaming experience."
    Trey Parker and Matt Stone are co-creators and executive producers of
the Emmy and Peabody Award-winning "South Park" with Anne Garefino as
executive producer. "South Park's" Web site is http://www.southparkstudios.com.
    MTV Networks creates immersive entertainment experiences for its
audiences on every platform, including mobile. Today's announcement from
COMEDY CENTRAL was one of several that MTVN's brands made at the CTIA 2007
Wireless show. MTVN also announced that Pepsi and Intel have signed on as
charter sponsors for a variety of MTVN's mobile offerings, including its
mobile websites and the company's mobile television channels. MTVN and
Sprint expanded its partnership to bring even more of MTVN's popular music,
entertainment, kids and comedy programming to Sprint customers through
every possible mobile medium. MTV Networks Kids and Family Group and Amp'd
Mobile announced a new partnership where content from Nickelodeon and The N
content will appear within new channels on Amp'd Live mobile service.
Nickelodeon and Amp'd will also launch a completely separate channel based
on the property "SpongeBob SquarePants" in second quarter 2007.
GameTrailers.com, the premier provider of video for gamers, announced the
launch of its new mobile video channel.
    With 40 mobile channels, 80 mobile distribution deals, and thousands of
content hours provided monthly around the globe, MTV Networks is the
world's leader in entertainment content and programming for wireless.
Across its brands, MTVN puts everything from high-quality short-form and
full-length video, to news and pop culture content, to games and graphics,
to ringtones and voicetones on the handsets and in the hands of its diverse
and highly targeted audiences.
    COMEDY CENTRAL, the only all-comedy network, currently is seen in more
than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a
registered trademark of, Comedy Partners, a wholly-owned division of VIACOM
Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet
address is http://www.comedycentral.com. For up-to-the-minute and archival press
information and photographs visit COMEDY CENTRAL's press-only Web site at
http://www.comedycentral.com/press.
    MTV Networks, a unit of Viacom (NYSE: VIA and VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 135 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.


SOURCE COMEDY CENTRAL




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Related links:
  • http://www.mtv.com
  • http://www.comedycentral.com
  • http://www.southparkstudios.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20070328/NYW048
    AP Archive: http://photoarchive.ap.org AP PhotoExpress
    Network: PRN3 PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Aileen Budow, aileen.budow@comedycentral.com,
    +1-212-767-3952 (work), +1-917-842-9653 (mobile), both for COMEDY
    CENTRAL