Increasing Revenue by 30 Percent for 2008 event

    SAN FRANCISCO, March 28 /PRNewswire/ -- TechInsights announced today
that its Custom Events Group has completed the successful production and
management of the 2008 flagship Texas Instruments Developers Conference
Worldwide (TIDC), held February 26 - 28 in Dallas. Providing high-level
technical education with outstanding networking opportunities while
adhering to tight budget targets, TechInsights leveraged its industry
intelligence, events expertise and audience access to increase both
participant registrations and event sponsorships, delivering a 30 percent
increase in revenue over the 2007 event for its client. The TIDC is the
premier venue in the signal processing industry, which brings together more
than 1500 experts in development, design and research as well as
engineering executives and other key influencers.

    "Working with the TechInsights events team on the TI Developer
Conference was an extremely positive experience," said Susanna Jakubik,
Global Manager, Texas Instruments Developer Conference. "From content
development to audience acquisition to logistics and sponsor/exhibitor
sales, I highly recommend the TechInsights team to manage any size event.
Their onsite service was impeccable, solving issues quickly and seamlessly
as they arose, although strategic discussions in the planning stages
resolved many issues even before they occurred. They brought a high level
of professionalism to my event and I look forward to working with them
again as we implement many more events this year."

    TechInsights and Texas Instruments will partner in running the TIDC
through 2010.

    "We are pleased that this year's event was so successful for Texas
Instruments," said James Lonsdale-Hands, Vice President Events for
TechInsights. "TechInsights has a long heritage of using our expertise to
serve the unique needs of the electronics industry and, like Texas
Instruments; we focus on creating innovative solutions that will help our
customers drive their businesses forward. Along with our fast growing
branded events, such as the Embedded Systems Conferences, we are
experiencing unprecedented growth in custom event management in 2008."

    About TechInsights

    TechInsights is the daily source of essential business and technical
information for the electronics industry's decision makers -- the Creators
of Technology -- that define, develop, and bring to market the electronic
products that improve our lives. With global market leading brands such as
EETimes, Semiconductor Insights, TechOnline, Embedded Systems Conferences
and Portelligent, TechInsights is the leading dedicated information and
services business serving the global electronics market. For more
information, please visit http://www.techinsights.com. TechInsights is a
division of United Business Media (http://www.unitedbusinessmedia.com/), a
global provider of news distribution and specialist information services
with a market capitalization of more than $2.5 billion.

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