WEST POINT, Ga., March 30 /PRNewswire/ -- WestPoint Home today announced a
joint venture with Indus Dyeing & Manufacturing Co., Limited for production of
towels in Pakistan.
The joint venture, to be known as Indus Home Limited, will acquire and
expand an existing modern Indus facility outside Lahore, Pakistan.
The resulting Indus Home complex in Pakistan will be a vertical towel
production facility, including yarn preparation, weaving, finishing and
fabrication. The facility is already supplying product to WestPoint Home and
will ramp up production over the next several months.
"This joint venture is a vital step in restoring WestPoint Home as the
industry's low-cost vendor and advancing the Company in the global market,"
said WPH Chief Executive Officer Joseph Pennacchio. "We have made this
commitment after an extensive analysis of a wide range of opportunities. This
joint venture will further strengthen our ability to compete with all domestic
and international producers, while enhancing our long-established leadership
in customer service and product quality.
"For several years, WestPoint Home has purchased yarn from Indus Dyeing
and Manufacturing, which has proved itself in reliability and product quality
- two key factors in our decision to select Indus as a joint venture partner,"
Mr. Pennacchio noted.
Towels produced at the Indus Home plant in Pakistan will include WestPoint
Home's full range of famous brands and licensed labels, as well as store
brands made exclusively for customers by WestPoint Home.
"Both Indus and WestPoint are acknowledged textiles leaders and our
combined experience and expertise will produce significant benefits and
opportunities for future growth. We're very pleased to be partnering with a
company that's been a significant part of the textile industry in America for
almost 200 years," said Irfan Ahmed, Director.
WestPoint Home, Inc. is a leading home fashions consumer products company,
with a wide range of bed linens, towels, blankets, comforters and accessories
marketed under the well-known brand names GRAND PATRICIAN, PATRICIAN, MARTEX,
ATELIER MARTEX, BABY MARTEX, UTICA, LADY PEPPERELL, SEDUCTION, VELLUX and
CHATHAM - all registered trademarks owned by WestPoint Home, Inc. and its
subsidiaries - and under licensed brands including CHARISMA, LAUREN RALPH
LAUREN, HARLEY-DAVIDSON and BETSEY JOHNSON. WestPoint Home, Inc. can be found
on the World Wide Web at http://www.westpointhome.com.
Contact: Elinor Crowder
Assistant Vice President - Communications
706.645.4548
SOURCE WestPoint Home, Inc.
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Related links:
http://www.westpointhome.com
CONTACT:
Elinor Crowder, Assistant Vice President -
Communications of WestPoint Home, +1-706-645-4548
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