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E.piphany Appoints Senior Vice President of Worldwide Marketing

   E.PIPHANY LOGO
E.piphany, Inc. logo. (PRNewsFoto)[TK]
SAN MATEO, CA USA
     Company Strengthens Management Team With Veteran Marketing Executive

    SAN MATEO, Calif., March 31 /PRNewswire-FirstCall/ --
E.piphany, Inc. (Nasdaq: EPNY), a full-suite provider of customer relationship
management (CRM) software, today announced that it has named Ellen Olson the
company's senior vice president of worldwide marketing. Olson will be
responsible for all aspects of E.piphany's worldwide marketing efforts,
including corporate marketing, product marketing and management, lead
generation, and strategic marketing programs, which includes partner and
customer initiatives.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
    "Ellen brings E.piphany strong credentials in leading global marketing
operations, and we stand ready to raise our market presence to higher levels
under her leadership," said Phil Fernandez, executive vice president of
products and marketing at E.piphany. "We're committed to employing talented
executives who share our company vision and exemplify our core values. Ellen
is no exception. She is a powerful addition to an already accomplished team of
management executives."
    Olson has more than twenty years of experience as a senior marketing
executive in the enterprise software industry. Prior to joining E.piphany,
Olson served as vice president of marketing at MarketFirst Software and Delano
Technology. Prior to that, Olson ran a successful marketing consulting
business where she created and implemented marketing initiatives for several
early-stage software companies. Olson's ten plus years at Informix Software
included senior executive positions in corporate marketing, product marketing,
international operations, strategic alliances, business development, customer
service and product development. Olson played an instrumental role in
establishing Informix's presence in the emerging Latin America market. She
holds a Bachelor of Arts degree from St. Olaf College in Northfield, MN.

    About E.piphany
    E.piphany is a leading provider of marketing, sales, and service solutions
for the largest global enterprises. The company's integrated CRM suite, the
E.piphany E.6 software solution, is driven by real-time intelligence to enable
global businesses to understand their customers and take the optimal actions
to improve customer satisfaction, increase revenue, and reduce costs.
E.piphany E.6 solutions are built on the industry's most advanced,
component-based CRM platform, resulting in fast and easy deployment and
adoption. Leading companies, including more than 35 of the Fortune 100, use
E.piphany software products to enhance their customers' experiences, enable
organizational effectiveness, and drive value. With worldwide headquarters in
San Mateo, California, E.piphany has regional operations and offices
throughout North America, Europe, Asia Pacific, Japan, and Latin America. For
more information, visit us at http://www.epiphany.com.

    NOTE:  E.piphany and the E.piphany logo are registered trademarks of
E.piphany, Inc., and E.6 is a trademark of E.piphany, Inc. All other
trademarks are the property of their respective owners.


SOURCE E.piphany, Inc.




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Related links:
  • http://www.epiphany.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
    CONTACT:
    media, Kim Stocks, +1-650-356-5863, or
    kstocks@epiphany.com, or investors, Todd Friedman,
    +1-650-356-3934, or tfriedman@epiphany.com, both of E.piphany