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CMP Media Launches DSO World at Embedded Systems Conference Silicon Valley 2006, April 4-6

   Targeted Event Co-Located with ESC Silicon Valley Will Highlight Device
       Software Optimization Methods, Technologies, and Best Practices

    SAN FRANCISCO, March 31 /PRNewswire-FirstCall/ -- CMP Media will launch
DSO World, a 3-day event co-located with the annual Embedded Systems
Conference Silicon Valley, in Booth #1016, April 4 - 6, 2006. CMP joins Intel,
IBM, Wind River, ENEA, and Freescale to address key topics of DSO (device
software optimization). DSO World will feature the most up-to-date, practical
information to help technology and business managers choose the best
strategies and approaches for delivering top performance, scalability, and
ROI.
    DSO World will discuss the challenge of strategically fusing cutting-edge
technology and business sense. Attendees to DSO World will hear straight from
top leaders in the electronics industry on technology solutions, and learn
about strategies from key vendors, users, and industry experts. Sample topics
include "Profiling for Java," "Leveraging the open source community,"
"Migrating legacy devices to Linux" and "Deploying Device Software Platforms
to Solve Critical Problems in Aerospace and Defense."
    The conference will delve into the benefits of DSO with presentations
about the power of reference designs, explanations of how DSO leverages open
source code, and how to build devices using multiple architectures, OSes and
more. The Eclipse Device Software Development Platform will discuss mobile
JAVA tools, device debugging, target management and native application
builder. Attendees will also have the opportunity to view state-of-the-art DSO
products, and implemented DSO solutions in telematics, consumer devices,
networking, aerospace and defense.
    Ken Kline, President, CEO and Chairman of the Board at Wind River will
deliver an industry address, outlining the 12 practical steps developers can
follow to transform themselves into the quintessential, indispensable device
engineer.
    "Engineers, developers and management are invited to join CMP and its
partners to hear and see how some of the best minds in the electronics
industry show, tell, and showcase cutting-edge DSO technology solutions and
strategies from key equipment vendors, users, and industry experts," says
Peter Krass, Editorial Director of DSO World and Editor-in-Chief of DSO.com.
    Paul Miller, CMP Media's SVP, electronics and software development groups,
adds "The DSO approach allows companies to standardize on tools and practices
across projects, teams, and sites. This lets designers focus on innovation,
and allows teams to focus on product differentiation at the application
level."
    The Embedded Systems Conference returns to Silicon Valley, April 3-7 at
the San Jose McEnery Convention Center. The conference will showcase the
latest developments in enabling technologies, systems and software products,
and tools created by the electronics industry's most innovative minds -- the
creators of technology. ESC Silicon Valley will welcome over 300 leading
exhibitors and feature more than 194 classes and design seminars to give
engineers and engineering managers thorough training and understanding of the
industry's most critical themes. For more information, visit
http://www.embedded.com/esc/sv.

    About CMP Media's Electronics Group
    The CMP Media Electronics Group is the premier technology and business
media brand serving the information needs of the creators of technology
worldwide through print, online and conferences.
     As the most comprehensive and integrated source of electronics technology
information, the CMP Media Electronics Group offers a full suite of products
and services to reach electronics systems design professionals throughout the
world.  With its combination of media properties, the CMP Media Electronics
Group focuses on delivering a targeted audience and actionable information to
marketers in the electronics technology community.
     Each month, CMP Media's Electronics Group delivers more than 1 million
copies of its publications in five languages to subscribers in 55 countries.
Online visitors from more than 100 countries view more than 7.5 million pages
on its Web sites in six languages and in a year, more than 35,000 decision
makers from 48 countries attend its conferences in North America, China,
Taiwan and Europe.
     CMP Media's Electronics Group properties include:

     --  Print -- EE Times, Embedded Systems Design, Electronics Supply &
         Manufacturing
     --  Online -- EE Times Online, DesignLines, PlanetAnalog.com,
         Embedded.com, my-esm.com, CommsDesign.com, and SupplyLines
     --  Conferences -- Embedded Systems Conferences, Embedded Connect and
         Design Seminars

    About CMP Media
    CMP Media is a marketing solutions company serving the technology,
healthcare and lifestyles industries. Through its market-leading portfolio of
trusted information brands, CMP Media has earned the confidence of more
professionals and enthusiasts in these fields than any other media company. As
a result, CMP is the premier provider of access, insight and actionable
programs designed to connect sellers and buyers in each of these industries in
ways that yield superior return on investment. CMP Media is a subsidiary of
United Business Media ( http://www.unitedbusinessmedia.com ), a global
provider of news distribution and specialist information services with a
market capitalization of more than $3 billion. Visit the CMP Media Web site at
http://www.cmp.com .

     Contact:
     Julia Konstantinovsky
     Atomic Public Relations for CMP Media
     julia@atomicpr.com
     415-402-0230


SOURCE CMP Media




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Related links:
  • http://www.cmp.com
    CONTACT:
    Julia Konstantinovsky of Atomic Public
    Relations, +1-415-402-0230, or julia@atomicpr.com, for CMP Media