New Product Introductions at Kitchen/Bath Trade Show Aim for Simplicity,
Solving Real Consumer Problems and Making Life Easier
CHICAGO, April 1 /PRNewswire-FirstCall/ -- Homeowners just aren't wowed by
glitzy bells and whistles, anymore. Today, the secret to piquing the interest
of consumers is: make it simple.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000505/MYGLOGO )
In keeping with that premise, Maytag Corporation (NYSE: MYG) is
introducing a host of new products at the 2004 Kitchen/Bath Industry Show
(K/BIS) that seek to make life easier for consumers. The trade show runs April
2-4 at Chicago's McCormick Place. The innovations range from a breakthrough
laundry product that deodorizes clothes without washing them to a cooking
product that increases cooking capacity and performance without taking up
extra space. All told, the products paint a clear picture of Maytag
Corporation's dedication to creating the everyday innovations consumers want.
"People have enough frustration and confusion in their lives," said Bill
Beer, president of Maytag Appliances. "They aren't necessarily looking for the
latest gizmo or some cutting-edge technology. They want appliances that cut
down work time, eliminate effort and make life easier. With products like our
Maytag(R) Neptune(R) Drying Center and our Jenn-Air(R) French Door
Refrigerator, Maytag is responding to that consumer demand in a way no other
manufacturer can match."
Here is an overview of the key Maytag appliance introductions at K/BIS.
Jenn-Air(R) Brand
French Door Refrigerator
Maytag has introduced its first cabinet depth Jenn-Air(R) French Door
refrigerator. The refrigerator contains a pullout bottom-freezer drawer and
side-by-side doors for the fresh food compartment. This unique configuration
not only provides wide storage spaces for both fresh food and frozen items,
but also dramatically reduces the amount of space needed for the swing of the
door. This allows it to fit into small kitchens and island installations.
Dual Fuel, Double Oven Range
The Jenn-Air(R) Dual Fuel, Double Oven Range gives home cooks the tools
that professional chefs have been using for years - separate fuel sources and
multiple ovens - in the 30-inch range configuration that is a fixture in
American homes. This allows passionate cooks to enjoy the performance and
convenience of a dual-fuel, double oven product, without the need for
remodeling. The Dual Fuel, Double Oven Range is a 30-inch free-standing range
that features a high-performance gas cooktop and two electronic ovens,
allowing people to cook two dishes at different temperatures simultaneously.
Maytag(R) Brand
Maytag(R) Neptune(R) Drying Center
The Maytag(R) Neptune(R) Drying Center pairs a tumble dryer with the
convenience of an upper drying cabinet that minimizes shrinkage, speeds up the
drying process, reduces wrinkles, eliminates odors and refreshes clothes -
saving time and money. The multipurpose design, which fits in about the same
space as a standard dryer, responds to consumers' desire for better garment
care from their dryers. Clothes that consumers normally hang or lay flat to
dry can now be dried or refreshed in the Maytag Neptune Drying Center.
Maytag(R) Neptune(R) Top-Load
The Maytag(R) Neptune(R) Top-Load, a top-loading high-efficiency washing
machine, provides the cleaning power, fabric care and conservation benefits of
a front-load washer but in a convenient top-loading configuration that most
consumers prefer. Its design completely does away with the traditional
agitator that sits in the center of the washtub and instead uses revolutionary
wash technology to combine powerful cleaning with gentle fabric care.
Maytag(R) Under-Counter Laundry
Whether they live in a four-bedroom home or a cramped studio downtown,
more consumers are looking for laundry appliances that don't take up valuable
space in their home. Measuring 24 inches wide and 33.5 inches high, the new
Maytag compact front-load washer and dryer slides snugly under any standard-
height kitchen counter or tight laundry workspaces where regular-sized front-
load washers just won't fit. The pair also can be stacked one on top of the
other in small apartments and condos where floor space may be a challenge.
While it's small in size, the compact front-load washer and dryer is big
on features. The new washer model, with 2.54 cubic feet of capacity, offers a
clean, white exterior finish and electronic touch-button operation of four
individual spin speeds (500, 800, 1,000 and 1,200 rpm). Other features include
a premium stainless steel wash basket plus 20 wash cycles designed for all
types of load and fabrics from extra dirty to extra delicate. The compact
dryer offers 4.0 cubic feet of capacity - making it capable of handling a
variety of load sizes. The under-counter laundry products will be available
this fall.
Amana(R) Brand
French Door Refrigerator
Amana, which helped create the bottom-freezer refrigerator category, is
also introducing a French Door Bottom-Freezer Refrigerator. K/BIS attendees
will be the first to see the new bottom-freezer model featuring side-by-side
doors that make access to the fresh food compartment easier than ever before.
With convenient features such as the Easy Fill(TM) internal water dispenser
system, touch-pad controls to set the temperature in the refrigerator and
freezer, and EasyGlide(TM) shelves, the Amana(R) French Door Bottom-Freezer
provides consumers with the conveniences they want in the popular format they
love.
About Maytag Corporation
Maytag Corporation is a leading producer of home and commercial appliances
with 12 manufacturing facilities in the United States. Its products are sold
to customers in the United States and in international markets. The
corporation's principal brands include Maytag(R), Amana(R), Jenn-Air(R),
Jade(R), Hoover(R) and Dixie-Narco(R).
Media Contact: Lynne Dragomier
Maytag Corporate Communications
(641) 787-7711
SOURCE Maytag Corporation
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Related links: http://www.maytagcorp.com http://www.amana.com http://www.jennair.com http://www.maytag.com
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CONTACT: Lynne Dragomier of Maytag Corporate Communications, +1-641-787-7711
NOTE TO EDITORS: Visit our new electronic pressrooms at amana.com, jennair.com and maytag.com to access current news releases and product photography.
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