BSNL to be India's first implementation of this personalization service
LAS VEGAS, April 1, 2008 /PRNewswire-FirstCall/ -- From CTIA WIRELESS
2008 -- This week at CTIA WIRELESS 2008 in Las Vegas, RealNetworks(R), Inc.
(Nasdaq: RNWK), the digital entertainment services company, today announced
its agreement with India's largest telecommunication company, Bharat
Sanchar Nigam Limited (BSNL), to provide the first-ever deployment of
emoticonSMS services in India for BSNL's 39 million subscribers later this
year.
Once a subscriber signs up for the service, emoticonSMS automatically
converts his or her SMS text messages into SMS emoticons using keyword
recognition technology. Subscribers can choose from 4,000 emoticons in 500
themes, making it simple to create unique and personalized messages for
each of their contacts, every time.
"Through its global client roster, Real has clearly demonstrated its
ability to serve our customer base with new and cutting edge features,"
said a senior BSNL official. "Delivering a premium experience to our
subscribers has always been our primary goal, and working with Real to
deliver emoticonSMS helps us continue providing the latest in
personalization services while realizing benefits to our bottom line."
Real's services are currently available through 89 different carriers
in 44 countries worldwide, making them available to 800.3 million
subscribers. Real offers wireless providers a comprehensive selection of
mobile services including Music on Demand, Games, Video, Personalization
features (such as Ringtones, RBTs and Multimedia Ringback Services) as well
as messaging services.
"emoticonSMS is another value-added service offered by Real that makes
traditional SMS more engaging and fun," said Jay Kim, vice president, APAC
& Music Business, RealNetworks. "This agreement helps position BSNL as a
market leader for value-added services in India."
Real will showcase emoticonSMS and all of its mobile entertainment
service offerings in booth number 4617 at CTIA WIRELESS, April 1-3, 2008 in
Las Vegas.
RNWK - - G
ABOUT REALNETWORKS(R)
RealNetworks, Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system or mobile phone.
Real created the streaming media category in 1995 and has continued to lead
the market with pioneering products and services, including: RealPlayer(R),
the first mainstream media player to enable one-click downloading and
recording of Internet video; the award-winning Rhapsody(R) digital music
service, which delivers more than 1 billion songs per year; RealArcade(R),
one of the largest casual games destinations on the Web; and a variety of
mobile entertainment services, such as ringback tones, offered to consumers
through leading wireless carriers around the world. RealNetworks' corporate
information is located at http://www.realnetworks.com/company.
ABOUT BSNL
Bharat Sanchar Nigam Ltd. (BSNL) formed in October, 2000, is amongst
World's leading Telecommunications Companies providing comprehensive range
of telecom services in India, for example Wireline, CDMA mobile, GSM
Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP
services, IN Services etc. Within a span of eight years it has become one
of the largest public sector units in India. BSNL has set up a world class
multi-gigabit, multi-protocol convergent IP infrastructure that provides
convergent services like voice, data and video through the same Backbone
and Broadband Access Network. BSNL cellular service, CellOne, has more than
38.9 million cellular customers and 31.5 million wire line customers as of
Feb '08. BSNL's corporate information is located at http://www.bsnl.co.in
RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are
trademarks or registered trademarks of RealNetworks, Inc. or its
subsidiaries. All other trademarks, names of actual companies and products
mentioned herein are the property of their respective owners.
SOURCE RealNetworks, Inc.
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Related links:
http://www.realnetworks.com
http://www.bsnl.co.in
CONTACT:
US, Jennifer Humiston of SHIFT
Communications, +1-617-779-1812, jhumiston@shiftcomm.com, for
RealNetworks; or Tiffany Dunning, +1-206-892-6733,
tdunning@real.com, or Asia, Eric Suh, +82 2 2014 5377,
eric.suh@ap.real.com, both of RealNetworks
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