HARTFORD, Conn., April 1, 2008 /PRNewswire/ -- United Technologies
Corp. (NYSE: UTX) today announced an extension of its corporate advertising
campaign, known as "Cross Section," with a new long-copy, small-space
format designed initially to run exclusively opposite the editorial page in
targeted financial, business and thought leader publications. The new ads,
which will begin to run Wednesday, April 2, and continue for 13 consecutive
Wednesdays, provide a deeper, richer look into the sustainable processes,
products and philosophy of United Technologies Corporation.
UTC's "Cross Section" campaign won IR Magazine's "Best Corporate
Advertising" award in 2007.
Each small-space ad, which will feature the hand-drawn artwork of UTC
products and technologies used in its current campaign, addresses important
issues of the day from sustainability and leadership to innovation and
quality. The ads feature statements by UTC Chairman and Chief Executive
Officer George David, and UTC President and Chief Operating Officer Louis
Chenevert.
"UTC has a richness and depth of performance seen most graphically in
its 20 percent reduction of energy consumption since 1997 while doubling
revenues during the same period," said Nancy T. Lintner, UTC vice
president, communications. "The new long-copy ads allow UTC, through the
vision and voice of our leadership, to provide a complete picture of the
company's sustained commitment to performance."
The print ads encourage the reader to view additional material online
at utc.com/leadership. This new Web site launches April 2.
"UTC has always brought big ideas to every place they do business,"
said Lee Garfinkel, chairman and chief creative officer, DDB New York.
"This campaign allows us to demonstrate just how passionate UTC's
leadership is about larger global issues as well as innovative
technologies."
Additionally, UTC will expand its "Cross Section" advertising campaign
later this month into China, with print ads in Beijing and Shanghai. DDB
Worldwide, the New York-based advertising firm, developed both campaigns.
"The ads, adapted specifically for the China market, communicate the
company's growth and presence in the country," Lintner said. "The campaign
defines how UTC's energy-efficient products meet the fast growing needs of
a rapidly urbanizing and increasingly environmentally-aware China."
UTC's China revenues last year exceeded $2 billion. UTC entered the
Chinese market in 1888 thought its Otis Elevator unit.
DDB Worldwide's New York and Shanghai offices worked with UTC to modify
U.S. "Cross Section" ads with regionally appropriate and culturally
relevant details.
The ad campaign includes a new Web page, http://www.utc.com/curious/cn , and
newspaper and magazine ads in Beijing and Shanghai.
Contacts: Tom Downie, UT
(860) 728-7012
Amy Cheronis, DDB
(312) 493-9949
SOURCE United Technologies Corp.
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Related links:
http://www.utc.com
http://www.utc.com/curious/cn
http://www.prnewswire.com/comp/913919.html /
CONTACT:
Tom Downie of United Technologies Corp.,
+1-860-728-7012; or Amy Cheronis for United Technologies Corp.,
+1-312-493-9949
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