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Newell Rubbermaid Completes Acquisition of Technical Concepts

 Enters new categories, adds global scale in away-from-home washroom market

    ATLANTA, April 1, 2008 /PRNewswire-FirstCall/ -- Newell Rubbermaid
(NYSE: NWL) today announced it has completed the acquisition of Technical
Concepts Holdings, LLC, ("Technical Concepts") a leading global provider of
innovative restroom hygiene systems for several high-growth segments of the
away-from-home ("AFH") washroom category, based in Mundelein, Ill.
Technical Concepts' products include touch-free and automated health,
wellness and odor control solutions, as well as proprietary refills, which
are a key component of recurring revenue.

    With net sales of approximately $137 million, the acquisition of
Technical Concepts will add substantial scale to Newell Rubbermaid's
Commercial Products global business unit, creating a leading position in
the $2.5 billion worldwide AFH washroom category. In addition, with
approximately 40 percent of sales outside the U.S., Technical Concepts is
expected to significantly increase the combined entity's global footprint.

    Caution Concerning Forward-Looking Statements

    The statements in this press release that are not historical in nature
constitute forward looking statements. These forward-looking statements
relate to information or assumptions about the transaction between the
Company and Technical Concepts, benefits and synergies of the transaction,
future opportunities for the combined Company and products and any other
statements regarding the future expectations, beliefs, goals or prospects
of the Company or Technical Concepts. These statements are accompanied by
words such as "anticipate," "expect," "project," "will," "believes,"
"estimate" and similar expressions. Actual results could differ materially
from those expressed or implied in the forward-looking statements.
Important factors that could cause actual results to differ materially from
those suggested by the forward- looking statements include, but are not
limited to, our dependence on the strength of retail economies; competition
with other manufacturers and distributors of consumer products; major
retailers' strong bargaining power; changes in the prices of raw materials;
our ability to develop innovative new products and to develop, maintain and
strengthen our end-user brands; our ability to expeditiously close
facilities and move operations while managing foreign regulations and other
impediments; our ability to implement successfully information technology
solutions throughout our organization; our ability to improve productivity
and streamline operations; the risks inherent in our foreign operations and
those factors listed in the Company's most recent annual report on Form
10-K, filed with the Securities and Exchange Commission. Changes in such
assumptions or factors could produce significantly different results. The
information contained in this news release is as of the date indicated. The
Company assumes no obligation to update any forward- looking statements
contained in this news release as a result of new information or future
events or developments.

    About Newell Rubbermaid

    Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of
consumer and commercial products with sales of over $6 billion and a strong
portfolio of brands, including Rubbermaid(R), Sharpie(R), Graco(R),
Calphalon(R), Irwin(R), Lenox(R), Levolor(R), Paper Mate(R), Dymo(R),
Waterman(R), Parker(R), Goody(R), Bernzomatic(R) and Amerock(R). The
company is headquartered in Atlanta, Ga., and has approximately 22,500
employees worldwide.

    This press release and additional information about Newell Rubbermaid
are available on the company's Web site, http://www.newellrubbermaid.com.

    NWL-AD



SOURCE Newell Rubbermaid




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    CONTACT:
    Nancy O'Donnell, Vice President, Investor
    Relations, +1-770-407-3994, or David Doolittle, Vice President,
    Corporate Communications, +1-770-407-3613, both of Newell
    Rubbermaid